Optimize online shop for mobile devices

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Google has made on 21 April 2015 with the worldwide introduction of a search algorithm update for mobile device optimization. This update has a significant impact on search results when searching mobile devices.

According to Google Webmaster Trends analyst Zineb Ait Bahajji, this update has had a stronger impact than any panda or penguin update. A website that has not been sufficiently optimized will result in you not benefiting from the mobile update and mobile-optimized pages from competitors will push your website down in the search results.

Google highlights mobile optimized websites in search results

If your e-commerce site does not pass the Google Mobile Optimization test, your site will appear further down in the mobile search results.

Comparison of a website optimized for mobile devices

What is really optimised for mobile use?

Google's stated goal is to improve the search experience. It's frustrating to search something on a smartphone and then land on a website that's so tiny that you can't click on the links properly without zooming in and you have to scroll all the time to find the right text or links.

Of course it is difficult to define what mobile-optimized means with the many different ideas of web design. For Google, it means

  • Software unusual for mobile devices such as Flash is avoided.
  • The text can be read without zooming.
  • Content is resized to fit the screen, so users don't have to scroll or zoom horizontally.
  • The distance between links is large enough for users to easily tap the desired link.
  • Mobile display range is not fixed. Further information can be found here.

Why is the topic "mobile" so important for Google?

Over the last few years, it has become clear that multiscreen use is the future. The Omni Channel customer uses various devices to achieve his goals.

  • More than 80% of Americans use smartphones or tablets while watching television (so-called second screen use).
  • Google searches on mobile devices account for almost 50%.
  • During the Christmas season, 22.5% of online purchases were made from mobile devices.
  • 90% of users switch between devices to reach a goal (mostly online shopping).

Does the update also affect desktop search results?

In the context of a panel at the SMX Munich Zineb Ait Bahajji of Google answered this question without hesitation with "No" (posted by Cindy Krum, The Moz Blog)

  • This update only affects searches performed on mobile devices, not on desktop computers or laptops.
  • The update does not affect mobile Bing or Yahoo search results.
  • This update only affects mobile, organic searches.
  • The update does not affect paid search results.

With you don't have 1&1 IONOSto worry about this update.

yours 1&1 Online Store is already ready for the requirements resulting from the update. Your e-commerce website could even benefit from this algorithm update: It is very likely that websites that were in front of you in the search results up to now are not optimized for mobile use and will therefore end up behind you in mobile searches from now on.

Perfect display on mobile devices

The 1&1 Online Store uses Responsive Design. This means that your shop always looks great - no matter what device your customer is using (smartphone, tablet or PC) - and it doesn't require any extra effort on your part!

Your design automatically adapts to the screen size of the device from which your shop is accessed.

So your customers can shop comfortably from anywhere with you.

Example of a shop on a mobile device

This article was published on 12 Sep 2018 by sebastian.zientek as part of the topic SEO .

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