To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2023. There are even more automation possibilities, new design options and stricter data protection. In our article on this year’s newsletter…
Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.
Paid newsletters are all the rage and attract a growing readership. As soon as you start looking into affordable newsletter publishers, sooner or later you’ll stumble across the online platform Substack. We’ll explain what Substack is and how you can subscribe to newsletters via the platform or create your own.
In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?
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