Email Blocklists
What is email blacklisting and how to avoid get blacklisted
  • E-Mail security

How can you protect yourself from a flood of spam in your inbox? Blocklists are used to filter out emails from known spam senders. But what should you do if you yourself land on a blocklist? Keep reading to find out everything you need to know about email blacklists.

What is email blacklisting and how to avoid get blacklisted
What Is Pharming?
What is pharming and how to protect pharming attacks
  • E-Mail security

The internet is not only a vast marketplace for companies, but also a gold mine for criminals. They attempt to steal user data and redirect financial transactions by constantly developing new methods. One popular technique is called pharming. But how does pharming work and how can internet users protect themselves?

What is pharming and how to protect pharming attacks
How to identify phishing e-mails and protect your data
How to recognize phishing e-mails and protect your data
  • E-Mail security

Scammers send out dubious e-mails attempting to obtain sensitive data from internet users every day. This is known as phishing and isn’t just annoying; fraudulent e-mails cost millions each year as internet users fall victim to them. We reveal how to identify phishing e-mails and how to render your inbox harmless.

How to recognize phishing e-mails and protect your data
Successful B2B e-mail marketing
The ultimate guide to successful B2B e-mail marketing
  • E-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...

The ultimate guide to successful B2B e-mail marketing
Finding the best time to send newsletters
The best time to send e-mail newsletters
  • E-mail marketing

When do you read your e-mails? In the morning over a coffee, on the train en route to work, or even stretched out on the sofa in the evening? The question sounds odd – but it’s one that plagues marketers for hours when choosing a delivery strategy for newsletters. The send time and frequency of newsletters are closely connected to the open and click rate – and so play a key role in the success of...

The best time to send e-mail newsletters
Creating an e-mail list: tips and tricks
How to create and grow an e-mail list
  • E-mail marketing

Building a comprehensive e-mail list is the key to a successful e-mail marketing campaign. There are already various providers online that sell countless lists of e-mail addresses. It’s not advisable to purchase these ready-made lists, but you can find out which methods are recommended in our guide.

How to create and grow an e-mail list
Business e-mail format – do it right!
How to write a perfect business e-mail: tips for format and content
  • E-mail marketing

Do you want to write a professional mail but are not sure of the business e-mail format? Are you worried about making embarrassing mistakes? First, you must learn how to format a professional e-mail, to ensure that your message is received well. What should the greeting be? What is the perfect e-mail structure? How can you avoid that the subject line leads to your e-mail being disregarded? Here...

How to write a perfect business e-mail: tips for format and content
Integrating MailChimp into Wordpress: easily explained
How to use Mailchimp in WordPress
  • E-mail marketing

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.

How to use Mailchimp in WordPress
Successful e-mail campaigns: how to reach your customers
How to create a successful e-mail campaign
  • E-mail marketing

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

How to create a successful e-mail campaign
Email sign offs
Email sign offs: How to find the right email closing
  • E-mail marketing

Often neglected and yet so important: email sign offs. We often end an email with “Best” without even thinking about it. But the devil is in the details. How you end an email says a lot about you and the relationship you have with the email recipient. Keep reading to find out which email sign offs are appropriate and which you should avoid.

Email sign offs: How to find the right email closing

E-mail

IONOS E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.

The E-mail Guide’s structure and topics

In IONOS’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.