E-mail marketing trends
Email marketing trends: 10 ideas to focus on in 2022
  • E-mail marketing

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2022: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future...

Email marketing trends: 10 ideas to focus on in 2022
E-mail etiquette: rules for the perfect e-mail
E-mail etiquette rules every professional should follow
  • E-mail marketing

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.

E-mail etiquette rules every professional should follow
Office 365 licensing model cost overview
Microsoft 365 pricing: Microsoft 365 – part three
  • Technical matters

Microsoft offers the popular cloud-based Office suite as a subscription. In addition to popular applications such as Word, Excel, PowerPoint, Publisher, Outlook, and Access, Microsoft 365 also includes online services, such as OneDrive cloud storage and SharePoint’s content management system. We provide you with an overview of the software’s main user plans for private users and business...

Microsoft 365 pricing: Microsoft 365 – part three
Office 365 business packages
Microsoft 365 for Businesses: The MS Microsoft 365 suite - part two
  • Technical matters

Microsoft 365 is more than just the successor of Microsoft Office 2013. The Microsoft 365 plans and subscription that you choose should be carefully thought-out; for an overview, read the first part of our Office series. This second part examines the SME plans: Microsoft 365 Apps for business, Microsoft 365 Business Basic, and Microsoft 365 Apps for business Premium, to help small and medium-sized...

Microsoft 365 for Businesses: The MS Microsoft 365 suite - part two
Office 365 vs. Office 2016: the models in check
Microsoft 365 (formerly Office 365) vs. Office 2016: a comparison of both models
  • Technical matters

With Microsoft 365 (formerly Office 365), Microsoft introduced a subscription model for the popular software package for the first time. Instead of paying a one-off fee for the license, as with Office 2016, you pay a monthly or annual fee for the use of the included programs such as Word or Excel. The advantages and disadvantages of both models are shown in our comprehensive comparison: Microsoft...

Microsoft 365 (formerly Office 365) vs. Office 2016: a comparison of both models
Buying Office 365 online
Buying Microsoft 365 online: Microsoft 365 – part one
  • Technical matters

Microsoft 365 is Microsoft’s way of offering its beloved productivity software in the cloud. Users can benefit from numerous functions that enable central data storage and collaborative editing of documents, presentations, spreadsheets, and more. When it comes to buying Microsoft 365, you’ll need a subscription – instead of a one-off payment like the traditional desktop installation of Office,...

Buying Microsoft 365 online: Microsoft 365 – part one
Gmail search operators
Search Gmail inbox with search operators
  • Technical matters

Can’t remember the subject of that important email from last week? Use Gmail search and Gmail search operators to find emails. Read on to find out how this works, the advantages of the search function, and available operator commands.

Search Gmail inbox with search operators
Create Gmail filters
Create Gmail filters and use Gmail rules to declutter your inbox
  • Technical matters

Newsletters, system notifications, invoices, and other emails regularly flood our inbox. You can easily organize different types of emails using Gmail rules. In just a few clicks, you define how messages should be handled. We explain step-by-step how to create filters in Gmail and edit or delete them later.

Create Gmail filters and use Gmail rules to declutter your inbox
Gmail out of office
Gmail out-of-office: here’s how to set it
  • Technical matters

An out-of-office message informs others that you’re temporarily unavailable. Setting an out-of-office message in Gmail only takes a few steps. It’s perfectly normal to use a Gmail out-of-office message – vacation, illness, or business trips are just some of the reasons for why you might need to know how to set up an out-of-office reply in Gmail.

Gmail out-of-office: here’s how to set it
Substack as business model
What is Substack? An overview of the newsletter publishing service
  • E-mail marketing

Paid newsletters are all the rage and attract a growing readership. As soon as you start looking into affordable newsletter publishers, sooner or later you’ll stumble across the online platform Substack. We’ll explain what Substack is and how you can subscribe to newsletters via the platform or create your own.

What is Substack? An overview of the newsletter publishing service

E-mail

IONOS E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.

The E-mail Guide’s structure and topics

In IONOS’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.