How to sell products on Amazon
How to sell products on Amazon
  • Online sales

Amazon is used by over three million online sellers. If you’re looking to sell your products online, you should definitely consider integrating Amazon into your online business. But when selling products on Amazon, it’s important to do it the right way, with the right tools and requirements. Here’s how to get started.

How to sell products on Amazon
Rich Text Format
What is a Rich Text Format (RTF) file?
  • Online sales

The RTF format (Rich Text Format) developed by Microsoft has the advantage that text files can be exchanged and mapped, even with different text formatting, between the systems and software of different manufacturers. An RTF file can be read and opened by almost any word processing program and editor. We’ll explain what distinguishes RTF and where it’s used.

What is a Rich Text Format (RTF) file?
Empathy Map
Empathy Map: The Quick Way to Understanding Customers
  • Online sales

How do companies get a clear idea of the needs of their target group? The empathy map is a simple way to quickly obtain a good impression of the real problems of potential and existing customers, provided that you use the method in a team that has a degree of sensitivity. We present the empathy map with a definition and example.

Empathy Map: The Quick Way to Understanding Customers
CRM and its importance in e-commerce
What is the customer lifecycle in marketing?
  • Online sales

The customer lifecycle plays an important role for companies when it come to their marketing plans. The detailed insights into the business relationships with customers are often invaluable, especially for customer relationship management (CRM). What exactly is the customer lifecycle? And what do the typical customer lifecycle stages look like?

What is the customer lifecycle in marketing?
Gender marketing: definition and implementation
What is gender marketing?
  • Online sales

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of the fact that gender marketing has become a central aspect of the image of many businesses but how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using gender-based marketing in your promotion strategy.

What is gender marketing?
Inbound marketing: how to gain new customers
Inbound marketing
  • Online sales

Advertising on social networks like Facebook, Twitter, and YouTube, or on search engines like Google, is a crucial way for large companies to make themselves found online. Smaller companies and online shops, on the other hand, must depend on cheap but efficient alternatives. One possible solution is so-called inbound marketing, which focuses on the individual user and aims to make them a long-term...

Inbound marketing
How viral marketing works
Viral marketing: digital word of mouth
  • Online sales

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the...

Viral marketing: digital word of mouth
Omnichannel marketing: definition and strategies
What is omnichannel marketing?
  • Online sales

The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...

What is omnichannel marketing?
Multichannel marketing
Everything you need to know about multichannel marketing
  • Online sales

Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...

Everything you need to know about multichannel marketing
Dialogue marketing | Interactive relationships with customers
What is Dialogue Marketing?
  • Online sales

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...

What is Dialogue Marketing?