What is a call to action (CTA)?

CTAs: Turning clicks into customers

 

Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favorite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Digitalization for local businesses

Why digitalization is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

IFERROR function in Excel

Using IFERROR function in Excel to avoid problems

Error messages are never fun. That’s why Excel has the IFERROR function. It allows you to catch error messages and replace them with a custom message or a value. Most importantly, the helpful IFERROR function ensures that your whole formula doesn’t fall apart if you make a typo.

Bibliography in Word

How to create a bibliography in Word

Anyone writing a paper for college or school will need to use citations—and they shouldn’t forget the bibliography either. In principle, creating a bibliography in Microsoft Word is not too difficult. If you make a database with all your references, you’ll only need a few clicks to generate references and a bibliography.

How does affiliate marketing work?

Online marketing basics: affiliate marketing

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industry: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who calculate...

Supply chain management

Supply chain management (SCM): what is it and what does it do?

Supply chain management aims to improve the efficiency of supply chains between raw material producers, suppliers, and end customers. To synchronize demand and the availability of goods, the flow of goods and information must be logistically planned and organized using innovative technologies. Read on to learn why SCM is important and what its role is in e-commerce.

Excel OR – an explanation of this useful function

Excel OR function

Excel is an integral part of everyday business activities. Whether it is being used for tables, statistics or spreadsheets, this software simplifies complicated calculations and data analysis. The Excel OR function is one of the program’s easy-to-use commands. In this guide, we will explain and provide practical examples to illustrate how it can be used to make simple comparisons and check...

PowerPoint: Presenter view

PowerPoint Presenter view: here’s how to present properly

With more lectures and talks going digital, PowerPoint’s Presenter view has proven a handy feature. Digital tools make it easy to visually support a long speech, and Presenter view is a great choice to this end. Find out how to get the most out of Presenter view in PowerPoint.

Extended reality

Extended reality: what is XR?

The umbrella term “extended reality” includes all forms of immersive technologies that combine real and virtual environments. While augmented reality is already used by many mobile apps, virtual reality and mixed reality are not quite as prevalent due to their higher costs and greater technical requirements. In this article, we compare the different forms of XR.

PowerPoint to PDF

Save a PowerPoint as a PDF

When you save a PowerPoint as a PDF you change the file extension from PPT to PDF. This allows you to share PowerPoint presentations without the recipient having to use the Office program. In addition, the PDF (portable document format) is readable on various operating systems with PDF readers.

Excel AND function

Excel AND function: step-by-step instructions and examples

Excel offers over 400 useful functions. The AND function is one of the most popular ones. It allows you to check whether spreadsheet values meet certain conditions in just a few clicks. This article provides step-by-step instructions on how to use Excel AND with the help of an example. We will also show you how to get the most out of Excel by combining it with the IF function.

Excel HLOOKUP function

The Excel HLOOKUP function explained in simple terms

The HLOOKUP function in Excel is a useful feature for anyone who wants to look for specific values in a table. This requires all the compared values to be located in the same row (i.e. horizontally arranged). You can save a lot of time by using the HLOOKUP function, especially when dealing with large data sets, as our HLOOKUP example will illustrate.


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