Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

Turning on incognito mode in Chrome

Incognito mode in Chrome: how to browse privately

If you want to surf the Internet in private, your best option is to use the Chrome incognito mode. Incognito mode is a security feature that lets you browse the Internet without your history, cookies or other browsing data being stored. Read on to find out how to go incognito in Chrome and why you might want to do this.

Halo Effect in marketing

Halo effect: first impressions and their role in marketing

First impressions are very important both in life and in marketing. The halo effect ensures that the first impression sticks for a long time. From a technical standpoint, it does not matter whether the first impression was good or bad. Both will be remembered. The halo effect has been demonstrated through many examples.

Referral marketing

Referral marketing: when satisfied customers bring in more customers

Personal product or service recommendations have a significant influence on purchasers’ decisions. In referral marketing, companies take advantage of this effect. Satisfied customers are motivated to share their experiences and, in doing so, attract new customers. Keep reading to find out how referral marketing works, including real examples and tips.

Evergreen content

Evergreen content – timeless content for websites

Timeless content known as evergreen content can attract new visitors to your website while remaining relevant for years to come. Even more so than short-lived content such as up-to-the-minute news, evergreen content requires good editorial quality and research, along with the right keywords for search engines. This way, you’ll reach internet users with general questions about your topic,...

Smishing

Smishing: the best tips to fight against SMS phishing

Most Internet users likely will have heard of phishing, but what is smishing? The new threat works via cell phone. We explain how the SMS scamming method works and what content cyber criminals frequently utilize for SMS phishing. Learn what to watch out for in order to distinguish an authentic SMS from a phishing SMS.

What is Vishing?

Vishing: How to identify voice phishing and fend off attackers

Vishing (voice phishing) is a contemporary scamming method through which scammers attempt to get hold of your personal data. In doing so, cyber criminals in most cases impersonate a company employee over the telephone in order to obtain sensitive data. With the help of specific examples from real life, we explain how you can identify voice phishing and protect yourself against attacks.

Online payment methods: an overview

Online payment methods in e-commerce

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...

Mobile payment

Mobile payment

Mobile payment is on the advance worldwide. The leading providers of mobile payment alternatives have also gained a foothold in the United States. However, many Americans are still not convinced by the new technology. We give you an overview of the most frequently used mobile payment apps in the US, their functionality, and security features.

Loss aversion in marketing

Loss aversion: The value of this effect in marketing

The phenomenon known as “loss aversion” is believed to be as old as humankind itself. This type of cognitive distortion was studied in 1979 by the psychologists Kahneman and Tversky. In 2002, they were awarded the Nobel Prize in Economics for their work on the “prospect theory,” which the description and definition of loss aversion played an important role.

Selection bias in marketing

Selection bias in marketing

Human impartiality is an illusion when it comes to selecting samples or test subjects. The question is not whether selection bias has occurred in the data but rather whether one is aware of it, and if statistical bias has been accounted for to the best of one’s abilities. Examples of selection bias show just how far-reaching its consequences can be.


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