What is a call to action (CTA)?

CTAs: Turning clicks into customers

Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

Good product descriptions for online stores

Success in e-commerce: product texts that sell

High-quality and unique product texts are an important building block for any successful online store. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online stores an advantage in terms of Google ranking. Providing inspiring and creating texts that convey clear added value for the customer will help you stand out...

Free alternatives to Microsoft Word

What are the free Microsoft Word alternatives?

Without a doubt, Microsoft Word is one of the most popular computer programs in the world. Practically everyone who’s written a text on a computer has used Word to do so, and the majority of companies work with the program. Despite the high number of users, the program doesn’t come cheap. The price can prove a hurdle, especially for private users – so many look for alternative solutions. What are...

Plex alternatives

Alternatives to Plex: an overview of the best available media centers

Plex is one of the most popular applications for organizing your own multimedia collection on PCs, smartphones, and other devices, but there are a number of good alternatives that don’t have to hide behind the mainstream media centers when it comes to functionality and streaming quality. This article explains exactly what characterizes software that manages and plays back audio, video, and image...

How to use recommendation systems in e-commerce

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Excel formulas

An overview of Excel formulas and functions

There are many Excel functions and formulas that are useful for a wide range of tasks. They can help you make your workflows easier and more efficient. We’ll introduce you to the most important ones here, and you’ll be on your way to being an Excel expert.

Product photography for restaurants and cafés

Creating a visual appetite for delicious food

Aesthetically pleasing product photography for restaurants and cafés offers up a chance for restaurateurs to stand out from the competition with their own style and to connect with potential guests on an emotional level. This requires technical and stylistic skills to appeal to the target group.

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

Would you like to offer your guests their favorite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra security. Our 5 tips for Click & Collect will help you to successfully implement it in your business.

Digitalization for local businesses

Why digitalization is so important for local businesses

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits that digitalization brings to businesses.

Creating an Excel table

How to create a table in Excel

Excel is a powerful tool for formatting, analyzing and presenting your data. Excel lets you create tables that perfectly organize groups of data and provide useful features like sorting and filtering functions, for example. In this tutorial, you’ll learn how to create Excel tables and tailor them to your individual needs.


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