Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Use trust seals for a successful web store

Gain your customers’ trust with a trust seal

If you run a web store, you’ll want users not only to browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your web store.

Paperless office: the advantages of digital archiving

Paperless office: can you really digitize everything?

Digitized photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snapshots with friends via social media platforms and listen to our favorite songs while on the go. The paperless office is the workplace equivalent, and although companies seem to be slow to go digital, the...

Sales opportunities in mobile commerce

Mobile commerce: a mall in the palm of your hand

Try as you might, there’s no getting away from mobile commerce. This platform has experienced continuous growth in the past few years, establishing itself as a vital area of online commerce. These days, traders can generate as much as one third of their revenue through purchases made on smartphones and tablets. Finding success in mobile e-commerce relies on two main things: creating a thoroughly...

Distributing goods in e-commerce

How to organize sales in your web store

Think setting up a successful web store is just about providing a selection of cool products and getting a good search engine ranking? Think again. As you start receiving your first orders, you should already have given some thought to how you’re going to distribute your wares. When it comes to keeping up with your competition, a well-organized sales strategy is just as vital as making money....

What is conversion rate optimization?

Online marketing basics: conversion rate optimization tips

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Conversion rate optimization (CRO) analyzes websites and order processes and helps identify weak spots throughout the...

CRM and its importance in e-commerce

Good customer service ensures long term success

Acquiring new customers is an important matter for every online store owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your store. How can you make use of resources to help extend the customer lifecycle?

Create your own product photos

Product photography: taking your own professional photos

One advantage brick-and-mortar retailers have over their e-commerce counterparts is that customers are able to experience products with all of their senses before they’re purchased. Online shopping, on the other hand, only provides potential customers with descriptions and product photos. What follows is that high-quality photos are all the more important for online shops. Find out how to create...

Online payment methods: an overview

Online payment methods in e-commerce

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...

Product photography for your online store

Product photography: the best tips for store owners

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to...

E-commerce in America: flourish online

How e-commerce conquered America

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?