Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

Zoom alternatives

Zoom alternatives: a comparison of the main competitors

 

Alternatives to the popular video conferencing software Zoom are having their moment in the spotlight as a growing number of people are organizing video calls daily. Free alternatives to Zoom include a wide range of features, especially since the market for video conferencing...

 

Converting ACSM files

Opening and converting ACSM files

Sellers of e-books and other electronic publications face the same problem as the creators and copyright owners of films, music and software – because the content is digital, it is easy to reproduce and redistribute. To prevent this, commercial ePUBs, PDFs and other files are copy-protected, for example using Adobe Digital Rights Management (DRM). This is where ACSM files come into play.

How to save as PDF

Word documents: how to save as a PDF file

If you want to send a Word document or prepare it for printing, it’s recommended you know how to save it as a PDF file. This way, you can be sure that the formatting of your document won’t change and that others will not be able to edit it without permission. For simple conversion tasks, the save function in Word is often sufficient. However, there are some dedicated tools which offer a wider...

Delete bad Google reviews

How to delete a negative Google review

When you’ve just put all your strength into launching your business, there’s nothing more frustrating than receiving a negative Google review. But there’s one thing that’s even worse: one that’s totally out of place or, worse yet, one that qualifies as slander. But don’t worry: In many cases you can delete a bad Google review that’s inappropriate. We’ll show you how it’s done.

What is e-business?

E-business

The term e-business, or electronic business, has been on the tip of everyone’s tongues for some time in online spheres. But what exactly does it mean? It is all too often used interchangeably with “e-commerce,” but this is just one part of e-business. In fact, the term encompasses the net economy’s full range of possibilities for supporting and optimizing business processes with digital...

An introduction to clickbait

What is clickbait?

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so...

Slack alternatives

5 Slack alternatives for internal corporate communication

Slack is a cloud-based communication tool for businesses. It is best known for its user-friendliness and its instant rise to success on the market. Many Slack alternatives are just as intuitive in their design and adhere to strict security standards. With self-hosted and open source options, some of the best alternatives to Slack provide businesses with full control over their data, and what’s...

AR apps

AR apps: Overview of the best augmented reality applications for iOS and Android

Augmented reality apps for iOS and Android make use of the modern technology of augmented reality (AR). In AR, the real world is supplemented by virtual elements to create a unique user experience. There is now a huge selection of apps with AR features: these range from AR games and applications for buying and selling, through to solutions for learning and travel.

Distributing goods in e-commerce

How to organize sales in your web store

To successfully run an online shop, you need much more than just the right product and good search engine rankings. If you haven’t already considered it, it will become clear as soon as your first orders come through that a well thought-out distribution policy is just as important to stay competitive long/term as the necessary capital. What really matters when choosing sales channels?

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...


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