The biggest online marketplaces that you should know
Selling online: the top English-speaking online marketplaces
  • Online sales

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their...

Selling online: the top English-speaking online marketplaces
What is a call to action (CTA)?
CTAs: Turning clicks into customers
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Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

CTAs: Turning clicks into customers
Good product descriptions for online stores
Success in e-commerce: product texts that sell
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High-quality and unique product texts are an important building block for any successful online store. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online stores an advantage in terms of Google ranking. Providing inspiring and creating texts that convey clear added value for the customer will help you stand out...

Success in e-commerce: product texts that sell
How to use recommendation systems in e-commerce
Recommendation systems in e-commerce
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Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Recommendation systems in e-commerce
Excel formulas
An overview of Excel formulas and functions
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There are many Excel functions and formulas that are useful for a wide range of tasks. They can help you make your workflows easier and more efficient. We’ll introduce you to the most important ones here, and you’ll be on your way to being an Excel expert.

An overview of Excel formulas and functions
Product photography for restaurants and cafés
Creating a visual appetite for delicious food
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Aesthetically pleasing product photography for restaurants and cafés offers up a chance for restaurateurs to stand out from the competition with their own style and to connect with potential guests on an emotional level. This requires technical and stylistic skills to appeal to the target group.

Creating a visual appetite for delicious food
Click and Collect for Restaurants
Successful Click & Collect: 5 Tips for Restaurants
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Would you like to offer your guests their favorite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra security. Our 5 tips for Click & Collect will help you to successfully implement it in your business.

Successful Click & Collect: 5 Tips for Restaurants
Digitalization for local businesses
Why digitalization is so important for local businesses
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Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits that digitalization brings to businesses.

Why digitalization is so important for local businesses
Creating an Excel table
How to create a table in Excel
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Excel is a powerful tool for formatting, analyzing and presenting your data. Excel lets you create tables that perfectly organize groups of data and provide useful features like sorting and filtering functions, for example. In this tutorial, you’ll learn how to create Excel tables and tailor them to your individual needs.

How to create a table in Excel
Editing an Excel drop-down list
Editing an Excel drop-down list
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Drop-down lists allow you to configure tables in Excel in a way that is more professional, easier and less prone to errors. However, like anything else in day-to-day work, drop-down menus also have to be changed now and again. For this reason, we are going to explain how to edit Excel drop-down lists so you can adapt their content and appearance and add useful information for other users.

Editing an Excel drop-down list