Alternatives to the popular video conferencing software Zoom are having their moment in the spotlight as a growing number of people are organizing video calls daily. Free alternatives to Zoom include a wide range of features, especially since the market for video conferencing...
What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...
In the course of setting up a business, there is no way around important authorities such as the tax or trade office. But a relationship to the tax returns office need not just be a purely functional one – sometimes, it is possible to enter into a business relationship with these authorities too. This kind of business relationship between companies and authorities is called B2G...
If you commission someone to write copy, a copywriter briefing is the most important tool for communicating your ideas and specifications. Good text briefings are clear, precise, and highlight the most important content and key points of the commissioned text in such a way that writers can execute the assignments well. This step-by-step guide lays out which sub-items are essential to writing a...
Blockchains are a rather hot topic right now. Though the term is far less common than Bitcoin itself, its significance in today’s world far exceeds that of the latter. After all, cryptocurrencies are run entirely on blockchain technology, which combines peer-to-peer networks with cryptographic methods and various assumptions of game theory. The result: reliable infrastructures tailored for...
With e-procurement solutions, procurement processes can be handled more efficiently, which is important for business-to-business (B2B) purchasing. Modern software ensures that purchase procedures are partially, or even sometimes fully automated. Do you want to know how electronic procurement could support your business? Read on to find out if an e-procurement solution would suit your business.
B2B – short for business-to-business – is familiar to many sales and marketing professionals. But what exactly does the term mean, and how does a B2B company appeal to potential customers? The changes that digitalization is bringing to business processes is presenting new challenges to companies, and the B2B industry is no exception. In this guide, you will learn how to respond appropriately to...
Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...
Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...
Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...
Is outbound marketing an obsolete method of marketing? The traditional method of drawing customers’ attention to a company’s products is becoming less and less important internet culture moves on. Instead, informative media offers are provided that potential customers discover on their own and hopefully share without being prompted to do so. However, marketers shouldn’t renounce classic...
Google wants to revolutionize the way you pay, both online and offline. Google Pay enables quick and simple payments between people, and stores any number of bank accounts and credit cards at the same time. The mobile payment app could even make cash superfluous in the future – replaced by cashless payment via mobile phone. Here, we explain how the service works and how you can set it up.
Provide powerful and reliable service to your clients with a web hosting package from IONOS.
