What is a call to action (CTA)?

CTAs: Turning clicks into customers

 

Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

 

Digitalization for local businesses

Why digitalization is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Freezing Excel Rows

Freezing Rows and Columns in Excel: A Guide

The bigger an Excel table is, the harder it is to maintain an overview. The problem is that cells like the header bar become hidden without the use of special formatting. The following article shows you how to freeze certain Excel columns and rows so they stay visible when scrolling.

VLOOKUP in Excel

Faster with Excel: the VLOOKUP function explained

It can often be incredibly time-consuming to search for a specific entry in an Excel table by hand, which is where VLOOKUP comes into play. This practical function allows you to find the exact value for a specific search criterion. The VLOOKUP function is indispensable for managing price lists, members directories, and inventory catalogues. To ensure you can benefit from this practical function,...

Unique Selling Proposition

Unique selling propositions – a product’s distinguishing features as the new recipe for success

You should always advertise your products or services in such a way that your customers will not want to purchase them anywhere else. Whether the offer relates to a special product, a new technology, or a unique service, you must establish a unique selling proposition (USP). To truly benefit from this special feature, you must make it visible by means of marketing. However, because competition...

Excel: INDEX Function

Excel: INDEX – Data Search Made Easy

Analyzing huge quantities of data can be a frustrating task. However, Microsoft’s spreadsheet program offers a range of functions that make preparing worksheets easier and more efficient. For instance, the INDEX function in Excel enables you to replicate specific cell content. This can be very useful particularly in combination with other formulas.

Excel: LOOKUP Function

Excel: How to use the LOOKUP function

Do you have a huge table where you can no longer keep track of all the entries? In Excel, you can use LOOKUP to quickly find related values. For instance, the function can serve as a mini search engine within your spreadsheet. Enter a search term and Excel will seek out the associated value for you. Here, we’ll show you what the syntax of the function looks like.

What is a podcast?

What is a podcast?

Podcasts have become one of the most popular forms of content. They are seen as being a convenient and multi-layered medium perfect for listening to on the go. It’s not only private individuals who use the format as an uncomplicated and effective platform for their ideas and content, for quite some time now podcasts have become a very powerful marketing tool. As well as answering the question of...

snackable content

Snackable content – bite-sized web content

Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...

How to calculate time in Excel

How to calculate time in Excel quickly and easily

You can use the SUM function to quickly add up several values. But if you want to calculate hours in Excel, you first have to adjust the format of the cells. The format has to be correct, otherwise you’ll encounter problems when you add up more than 24 hours. In that case, your total could be missing an entire day. We’ll teach you how to add hours in Excel and avoid common mistakes.

OTT

OTT Means the Next Step Forward in Television

The emergence of over-the-top content (OTT) has long-term implications for the future of television. As a direct alternative to the likewise internet-based IPTV, OTT is independent of internet providers. OTT doesn’t require its own infrastructure and enables users to freely choose when they use which digital content. Video on-demand, live streaming and Internet cable television with OTT content...


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