Excel HLOOKUP function

The Excel HLOOKUP function explained in simple terms

The HLOOKUP function in Excel is a useful feature for anyone who wants to look for specific values in a table. This requires all the compared values to be located in the same row (i.e. horizontally arranged). You can save a lot of time by using the HLOOKUP function, especially when dealing with large data sets, as our HLOOKUP example will illustrate.

User Generated Content

User Generated Content

Texts, images and videos are all online content, and this content is often used by brands and companies for marketing purposes when created by independent consumers. User generated content is an inexpensive and effective way to increase awareness and customer loyalty. In the following article you will learn all about consumer generated content and what advantages this content format has.

Excel not equal sign

Excel: The “not equal to” operator explained

Excel is the perfect tool for evaluating large sets of data in tables and precisely defining conditions. Excel’s logical operators are particularly useful in this connection. In this article, you’ll learn how the Excel “not equal to” sign works and how it can be used with functions like IF.

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly exhaust participants, leading to what is now being called “Zoom fatigue”. Keep reading to find out what causes this and which...

Confirmation bias in marketing

Confirmation bias: how errors in reasoning can be used in marketing

Do you want to convince potential customers to make a purchase? Ever heard about confirmation bias? It’s a reasoning error that nearly every person is liable to commit. And it can be used to your advantage in marketing to acquire customers. We explain what confirmation bias is all about and give examples of how marketers can use it to achieve their goals.

Multi-level marketing

MLM: what is multi-level marketing?

In multi-level marketing (MLM) or network marketing, consumer goods such as cosmetics and nutritional supplements are sold directly to end-user consumers by freelance sales representatives. MLM organizations use clever commission systems to recruit customers into the sales workforce, creating an ever-growing marketing network.

Mixed reality

What is mixed reality?

Mixed reality describes the mixing of the “real” and “virtual” worlds using electronic devices. Often used as a synonym for augmented reality, mixed reality clearly has a much broader scope. This article will discuss some successful examples of its use, what the theoretical concept behind mixed reality looks like, and what Microsoft’s role in all of this is.

Enabling macros in Excel

Enabling Excel macros: How to activate these practical scripts

For over three decades, Microsoft has offered Excel, an excellent solution for creating simple spreadsheets and calculating complex formulas and functions. In addition to its vast functionality, another benefit of Excel spreadsheets is that you can create and use macros to automate any process or task. We’ll show you how to enable macros in Excel.

Splitting Excel Cells

Splitting Cells in Excel: How to Divide Cell Content Among Multiple Columns

If a table field contains several values, it often makes sense to split the respective Excel cell. Although the Microsoft spreadsheet program doesn’t offer a general function for this, you can split the cell content among multiple columns by configuring and using separators. We explain how you can use this option in your Excel document.


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