Setting the print area in Excel

Setting the print area in Excel

Excel spreadsheets can sometimes grow to epic proportions. However, you might not need the entire spreadsheet for a presentation. Rather than wasting tons of paper, you can set the print area in Excel. That way you can print out only the content that’s important to you right now. We’ll explain how to set and restore the print area in Excel.

Private browsing Safari

Private browsing in Safari

Browsing the internet without leaving a trace – that’s the promise of incognito mode. In Safari, it goes by the name of “private browsing” and ensures that your browser history, cookies, and cache data aren’t saved locally. We’ll show you how to activate and deactivate private mode in Safari on various devices.

Hindsight bias in marketing

What is hindsight bias in marketing?

Hindsight bias is a highly complex cognitive bias that is due to people’s memories being more malleable than assumed and various subconscious processes. This makes defining it difficult. Hindsight bias is also paradoxical, because in hindsight events are often perceived as being inevitable but also as less predictable at the same time. How can this be explained?

The IKEA effect applied to marketing

The IKEA effect: Why you should include DIY elements in your products

Anyone who buys a wardrobe from IKEA knows they’ll need a hammer and screwdriver to assemble it once they get home. This not only lowers the sale price, but also has a rather surprising effect on customers, which psychologists have baptized the “IKEA effect”. If used correctly, this phenomenon can help companies in almost every sector improve their marketing and boost sales.

Survivorship Bias in Marketing

Survivorship bias: why you can’t copy someone else’s success story

Have you followed an email marketing strategy to the letter just as it was described in an online magazine’s success story, only to not experience the expected sales boom? Then you have probably been the victim of a case of “survivorship bias”. We explain how you made this reasoning error and how you can actually use it to your advantage to achieve better results.

Turning on incognito mode in Chrome

Incognito mode in Chrome: how to browse privately

If you want to surf the Internet in private, your best option is to use the Chrome incognito mode. Incognito mode is a security feature that lets you browse the Internet without your history, cookies or other browsing data being stored. Read on to find out how to go incognito in Chrome and why you might want to do this.

Halo Effect in marketing

Halo effect: first impressions and their role in marketing

First impressions are very important both in life and in marketing. The halo effect ensures that the first impression sticks for a long time. From a technical standpoint, it does not matter whether the first impression was good or bad. Both will be remembered. The halo effect has been demonstrated through many examples.

Referral marketing

Referral marketing: when satisfied customers bring in more customers

Personal product or service recommendations have a significant influence on purchasers’ decisions. In referral marketing, companies take advantage of this effect. Satisfied customers are motivated to share their experiences and, in doing so, attract new customers. Keep reading to find out how referral marketing works, including real examples and tips.

Evergreen content

Evergreen content – timeless content for websites

Timeless content known as evergreen content can attract new visitors to your website while remaining relevant for years to come. Even more so than short-lived content such as up-to-the-minute news, evergreen content requires good editorial quality and research, along with the right keywords for search engines. This way, you’ll reach internet users with general questions about your topic,...

Smishing

Smishing: the best tips to fight against SMS phishing

Most Internet users likely will have heard of phishing, but what is smishing? The new threat works via cell phone. We explain how the SMS scamming method works and what content cyber criminals frequently utilize for SMS phishing. Learn what to watch out for in order to distinguish an authentic SMS from a phishing SMS.


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