Mixed reality
What is mixed reality?
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Mixed reality describes the mixing of the “real” and “virtual” worlds using electronic devices. Often used as a synonym for augmented reality, mixed reality clearly has a much broader scope. This article will discuss some successful examples of its use, what the theoretical concept behind mixed reality looks like, and what Microsoft’s role in all of this is.

What is mixed reality?
Private browsing in Firefox
Firefox private browsing – what is it and how do you turn it on?
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Surf the web without leaving a trail – that’s possible in Firefox using “private mode.” It’s quick to activate and can be used temporarily or permanently. Here’s a quick guide on Firefox’s incognito mode, explaining which data is actually concealed (and which data isn’t).

Firefox private browsing – what is it and how do you turn it on?
Enabling macros in Excel
Enabling Excel macros: How to activate these practical scripts
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For over three decades, Microsoft has offered Excel, an excellent solution for creating simple spreadsheets and calculating complex formulas and functions. In addition to its vast functionality, another benefit of Excel spreadsheets is that you can create and use macros to automate any process or task. We’ll show you how to enable macros in Excel.

Enabling Excel macros: How to activate these practical scripts
Splitting Excel Cells
Splitting Cells in Excel: How to Divide Cell Content Among Multiple Columns
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If a table field contains several values, it often makes sense to split the respective Excel cell. Although the Microsoft spreadsheet program doesn’t offer a general function for this, you can split the cell content among multiple columns by configuring and using separators. We explain how you can use this option in your Excel document.

Splitting Cells in Excel: How to Divide Cell Content Among Multiple Columns
Setting the print area in Excel
Setting the print area in Excel
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Excel spreadsheets can sometimes grow to epic proportions. However, you might not need the entire spreadsheet for a presentation. Rather than wasting tons of paper, you can set the print area in Excel. That way you can print out only the content that’s important to you right now. We’ll explain how to set and restore the print area in Excel.

Setting the print area in Excel
Private browsing Safari
Private browsing in Safari
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Browsing the internet without leaving a trace – that’s the promise of incognito mode. In Safari, it goes by the name of “private browsing” and ensures that your browser history, cookies, and cache data aren’t saved locally. We’ll show you how to activate and deactivate private mode in Safari on various devices.

Private browsing in Safari
Hindsight bias in marketing
What is hindsight bias in marketing?
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Hindsight bias is a highly complex cognitive bias that is due to people’s memories being more malleable than assumed and various subconscious processes. This makes defining it difficult. Hindsight bias is also paradoxical, because in hindsight events are often perceived as being inevitable but also as less predictable at the same time. How can this be explained?

What is hindsight bias in marketing?
The IKEA effect applied to marketing
The IKEA effect: Why you should include DIY elements in your products
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Anyone who buys a wardrobe from IKEA knows they’ll need a hammer and screwdriver to assemble it once they get home. This not only lowers the sale price, but also has a rather surprising effect on customers, which psychologists have baptized the “IKEA effect”. If used correctly, this phenomenon can help companies in almost every sector improve their marketing and boost sales.

The IKEA effect: Why you should include DIY elements in your products
Survivorship Bias in Marketing
Survivorship bias: why you can’t copy someone else’s success story
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Have you followed an email marketing strategy to the letter just as it was described in an online magazine’s success story, only to not experience the expected sales boom? Then you have probably been the victim of a case of “survivorship bias”. We explain how you made this reasoning error and how you can actually use it to your advantage to achieve better results.

Survivorship bias: why you can’t copy someone else’s success story
Turning on incognito mode in Chrome
Incognito mode in Chrome: how to browse privately
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If you want to surf the Internet in private, your best option is to use the Chrome incognito mode. Incognito mode is a security feature that lets you browse the Internet without your history, cookies or other browsing data being stored. Read on to find out how to go incognito in Chrome and why you might want to do this.

Incognito mode in Chrome: how to browse privately