Halo Effect in marketing
Halo effect: first impressions and their role in marketing
  • Online sales

First impressions are very important both in life and in marketing. The halo effect ensures that the first impression sticks for a long time. From a technical standpoint, it does not matter whether the first impression was good or bad. Both will be remembered. The halo effect has been demonstrated through many examples.

Halo effect: first impressions and their role in marketing
Referral marketing
Referral marketing: when satisfied customers bring in more customers
  • Online sales

Personal product or service recommendations have a significant influence on purchasers’ decisions. In referral marketing, companies take advantage of this effect. Satisfied customers are motivated to share their experiences and, in doing so, attract new customers. Keep reading to find out how referral marketing works, including real examples and tips.

Referral marketing: when satisfied customers bring in more customers
Evergreen content
Evergreen content – timeless content for websites
  • Online sales

Timeless content known as evergreen content can attract new visitors to your website while remaining relevant for years to come. Even more so than short-lived content such as up-to-the-minute news, evergreen content requires good editorial quality and research, along with the right keywords for search engines. This way, you’ll reach internet users with general questions about your topic,...

Evergreen content – timeless content for websites
Smishing
Smishing: the best tips to fight against SMS phishing
  • Online sales

Most Internet users likely will have heard of phishing, but what is smishing? The new threat works via cell phone. We explain how the SMS scamming method works and what content cyber criminals frequently utilize for SMS phishing. Learn what to watch out for in order to distinguish an authentic SMS from a phishing SMS.

Smishing: the best tips to fight against SMS phishing
What is Vishing?
Vishing: How to identify voice phishing and fend off attackers
  • Online sales

Vishing (voice phishing) is a contemporary scamming method through which scammers attempt to get hold of your personal data. In doing so, cyber criminals in most cases impersonate a company employee over the telephone in order to obtain sensitive data. With the help of specific examples from real life, we explain how you can identify voice phishing and protect yourself against attacks.

Vishing: How to identify voice phishing and fend off attackers
Online payment methods: an overview
Online payment methods in e-commerce
  • Online sales

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...

Online payment methods in e-commerce
Mobile payment
Mobile payment
  • Online sales

Mobile payment is on the advance worldwide. The leading providers of mobile payment alternatives have also gained a foothold in the United States. However, many Americans are still not convinced by the new technology. We give you an overview of the most frequently used mobile payment apps in the US, their functionality, and security features.

Mobile payment
Loss aversion in marketing
Loss aversion: The value of this effect in marketing
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The phenomenon known as “loss aversion” is believed to be as old as humankind itself. This type of cognitive distortion was studied in 1979 by the psychologists Kahneman and Tversky. In 2002, they were awarded the Nobel Prize in Economics for their work on the “prospect theory,” which the description and definition of loss aversion played an important role.

Loss aversion: The value of this effect in marketing
Selection bias in marketing
Selection bias in marketing
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Human impartiality is an illusion when it comes to selecting samples or test subjects. The question is not whether selection bias has occurred in the data but rather whether one is aware of it, and if statistical bias has been accounted for to the best of one’s abilities. Examples of selection bias show just how far-reaching its consequences can be.

Selection bias in marketing
What is a .docx File?
DOCX: what the file extension means
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The standard format for Microsoft Word documents has been .docx since 2007. But what exactly does the file extension refer to and how does it differ from the previous .doc format? Learn about the special characteristics of this file type and which programs can save and store .docx files apart from Microsoft Word.

DOCX: what the file extension means