Using the anchoring effect in marketing
Anchoring effect: boost sales through cognitive bias
  • Online sales

You’ve almost certainly been exposed to the anchoring effect at least once in the past few days. Online stores use this psychological effect with great success – mainly because it works without consumers being aware of it. As a general rule, people have little chance of escaping it. In this article, our aim is to help you make effective use of the anchoring effect in your marketing campaigns to...

Anchoring effect: boost sales through cognitive bias
Merging PDFs
Merging PDFs: Explanation and Step-by-Step Tutorial
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The PDF is one of the most popular formats for sending files. But if you email lots of individual documents, you can soon lose track of things. In this instance, it’s better to combine the different PDFs. In this article, we explain step by step which free tools are available for this purpose and how exactly PDF merging works.

Merging PDFs: Explanation and Step-by-Step Tutorial
Split PDF
Splitting PDFs Made Easy– Free Tools for Splitting PDFs
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The PDF format is ideal for sending documents. In some cases, however, only selected pages are relevant. In this case, splitting the PDF is the optimal solution. With easy-to-operate free tools, this works quite easily and quickly. With our step-by-step introduction, separating a PDF becomes even easier.

Splitting PDFs Made Easy– Free Tools for Splitting PDFs
Gamification
Gamification: Using play elements to increase a company’s Success
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Humans have an innate drive to play - and this doesn’t disappear after childhood, but continues throughout life. Gamification makes use of this desire to play. By implementing playful elements, companies can improve motivation, achievements, and results in nearly every business area, from training employees to customer retention.

Gamification: Using play elements to increase a company’s Success
Reducing PDF size
Reducing PDF size: how to do it
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The PDF is one of the most popular file formats, and with good reason – it is not only accessible across platforms, but is also extremely compact. If you use a large number of images and the PDF document is comprised of numerous pages, however, the file can quickly grow larger than desired. Firmware applications from Adobe, as well as free freeware programs and simple online tools, can help reduce...

Reducing PDF size: how to do it
Edit PDF Files
How do you edit a PDF document?
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Intended as read-only, editing a PDF file isn’t always completely straightforward. If you don’t have the original file, you need a program to help you edit. Free or paid, online or offline: the internet offers a variety of alternatives. Although not all editors function in the same way. Here’s an introductory overview of the various applications out there and how to use them.

How do you edit a PDF document?
PowerPoint Shortcuts
The best PowerPoint shortcuts
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PowerPoint shortcuts provide the option of viewing features, adding links and utilizing different types of formatting. Keyboard shortcuts are great computer hacks that can make your workflow more efficient. We’ll show you the most important PowerPoint keyboard shortcuts and how they are applied.

The best PowerPoint shortcuts
Create Alexa Skills
Program Alexa Skills easily by yourself
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Alexa Skills extends the functionality of your Amazon Echo, Echo Dot, or any other smart speaker from the Echo series with additional abilities. You can activate extensions for the virtual voice assistant in the Alexa Skills Store for free. With the Alexa Skills Kit, Amazon also offers a development environment with which you can create your own Alexa Skills with little effort. We’ll show you how....

Program Alexa Skills easily by yourself
Storytelling| Stories for your marketing strategy
Storytelling: stories as online marketing measures
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Storytelling describes one of the biggest marketing trends in recent years: Nowadays there are so many multimedia offers online that it’s difficult for marketers to get far with classic advertising. High-quality content is needed, especially good stories which move people emotionally and stick in their mind. This guide explains how storytelling works in marketing and introduces successful...

Storytelling: stories as online marketing measures
Amazon alternatives
The best alternatives to Amazon at a glance
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Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is particularly successful when it comes to electronics, toys, and fashion. It might be the most popular online store in the US, but it doesn’t come without criticism. Luckily, there are alternatives to Amazon for those that want to shop elsewhere.

The best alternatives to Amazon at a glance