What is dropshipping?

What is dropshipping?

 

Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes...

 

Demand generation

Demand generation – strategy for sustainable customer relationships

Demand generation and lead generation are two fundamentally different concepts, but are often used interchangeably. A prospective customer does not necessarily have to qualify as a lead in order to be valuable for economic gain. It could end up looking totally different, for example, when the customer or business partner enters into a long-term relationship with a company. Specialist know-how and...

What is copywriting

What is copywriting?

As a copywriter, you are both a writer and a seller. Copywriters provide the content for marketing activities of all kinds – with the aim of prompting a reaction from the reader. If they inquire about a product or service, subscribe to a newsletter or, at best, make a purchase, the copywriter has achieved their goal. If your company markets products or services, copywriting is also relevant for...

E-book templates

Everything you need to know about e-books – part 2: e-book templates

You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need...

Tips for successful online store marketing

Successful e-commerce business: 8 tips for online store marketing

You may think that the business model and the product range on offer are the most important success factors for an online store. But what’s the point of an exciting range of products if no potential customers can find their way to the store? Success comes with proper online store marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...

A Comparison of TV-Sticks

A comparison of TV sticks: Smart TV made simple

TV sticks are used to stream videos, music, or other content and can be found in many modern households. For many owners of an older TV model, they are the cost-effective alternative to a new smart TV. Installing TV sticks is extremely simple: Once the user has connected the device to the TV set and connected to the Internet, streaming can start – either through the stick itself or the device...

Deleting your PayPal

Deleting my PayPal account – what do I need to know?

You do not have to provide any reasons to delete your PayPal account: If you find that you do not need or want to use your account anymore, then that’s enough to delete it. To do this, you don't even need to contact the service team directly, because in your profile settings you’ll find the option to delete your PayPal account quickly and easily.

B2G – Business-to-Government

B2G – business-to-government

In the course of setting up a business, there is no way around important authorities such as the tax or trade office. But a relationship to the tax returns office need not just be a purely functional one – sometimes, it is possible to enter into a business relationship with these authorities too. This kind of business relationship between companies and authorities is called B2G...

How to write a briefing

How to write a briefing that results in the perfect text

If you commission someone to write copy, a copywriter briefing is the most important tool for communicating your ideas and specifications. Good text briefings are clear, precise, and highlight the most important content and key points of the commissioned text in such a way that writers can execute the assignments well. This step-by-step guide lays out which sub-items are essential to writing a...

Blockchain

Blockchain

Blockchains are a rather hot topic right now. Though the term is far less common than Bitcoin itself, its significance in today’s world far exceeds that of the latter. After all, cryptocurrencies are run entirely on blockchain technology, which combines peer-to-peer networks with cryptographic methods and various assumptions of game theory. The result: reliable infrastructures tailored for...

E-procurement

E-procurement – a quick introduction

With e-procurement solutions, procurement processes can be handled more efficiently, which is important for business-to-business (B2B) purchasing. Modern software ensures that purchase procedures are partially, or even sometimes fully automated. Do you want to know how electronic procurement could support your business? Read on to find out if an e-procurement solution would suit your business.


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