Play to earn is a gaming concept that allows players to make money while playing computer games. This business model refers to NFT games. In this article, we’ll show you how to make money playing NFT games and what you need to know to get started. Read on to explore a list of…
What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of the fact that gender marketing has become a central aspect of the image of many businesses but how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using gender-based marketing in your promotion strategy.
Advertising on social networks like Facebook, Twitter, and YouTube, or on search engines like Google, is a crucial way for large companies to make themselves found online. Smaller companies and online shops, on the other hand, must depend on cheap but efficient alternatives. One possible solution is so-called inbound marketing, which focuses on the individual user and aims to make them a long-term...
Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the...
The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...
Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...
Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...
When you’ve just put all your strength into launching your business, there’s nothing more frustrating than receiving a negative Google review. But there’s one thing that’s even worse: one that’s totally out of place or, worse yet, one that qualifies as slander. But don’t worry: In many cases you can delete a bad Google review that’s inappropriate. We’ll show you how it’s done.
Selling products online expands your sales potential almost exponentially. Full-time entrepreneurs aren’t the only ones who can make a living selling products. Seniors, students, or anyone who has left work can enter the online business world and make a profit. After all, established brands such as Amazon would not be possible without e-commerce.
Whether you make unique arts and crafts, jewelry or sew your own clothes – it’s easy to share your products with the world. There are several simple and affordable options for selling your crafts online. Keep reading to find out more about selling on online marketplaces, setting up your own website, and using social media to your advantage.
When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...
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