What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...
Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...
Is good communication with colleagues and clients possible when you’re unable to meet at location? Thanks to video conferencing software, meetings, conferences, one-to-one conversations, and webinars can be held no matter the distance. But which solutions are the right ones for you? Find out which software suits your needs best.
Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...
Almost everyone knows the online auction marketplace eBay. High commissions and negative experiences have led some users to try out alternatives. There are sustainable online marketplaces with fair business models and platforms where you can buy and sell safely. We present the best eBay alternatives and make the comparison: Which can hold its own?
How do companies get a clear idea of the needs of their target group? The empathy map is a simple way to quickly obtain a good impression of the real problems of potential and existing customers, provided that you use the method in a team that has a degree of sensitivity. We present the empathy map with a definition and example.
‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...
Social commerce connects online stores with social media networks to improve sales. In this way, small and medium-sized businesses can expand their customer base and boost revenue. But in order to employ social commerce effectively and develop a long-term strategy, retailers must understand its peculiarities.
Mobile payment is on the advance worldwide. The leading providers of mobile payment alternatives have also gained a foothold in the United States. However, many Americans are still not convinced by the new technology. We give you an overview of the most frequently used mobile payment apps in the US, their functionality, and security features.
Artificial intelligence is one of the most fascinating fields of research in the world today. It will undoubtedly alter our future like no other technology ever has before — this is one thing that all AI researchers agree on. The technology is already present in so many areas of our life. We discuss some of the secrets that surround artificial intelligence, the prospects, and risks involved in...
Plex is one of the most popular applications for organizing your own multimedia collection on PCs, smartphones, and other devices, but there are a number of good alternatives that don’t have to hide behind the mainstream media centers when it comes to functionality and streaming quality. This article explains exactly what characterizes software that manages and plays back audio, video, and image...
Without a doubt, Microsoft Word is one of the most popular computer programs in the world. Practically everyone who’s written a text on a computer has used Word to do so, and the majority of companies work with the program. Despite the high number of users, the program doesn’t come cheap. The price can prove a hurdle, especially for private users – so many look for alternative solutions. What are...
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