Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.
So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...
As a copywriter, you are both a writer and a seller. Copywriters provide the content for marketing activities of all kinds – with the aim of prompting a reaction from the reader. If they inquire about a product or service, subscribe to a newsletter or, at best, make a purchase, the copywriter has achieved their goal. If your company markets products or services, copywriting is also relevant for...
Process mining applications provide methods with which you can reconstruct and visualize processes using event data. The goal is to prepare implicit process knowledge in such a way that you make it available to employees and applications as explicit knowledge. Read how this works and what advantages and disadvantages are associated with it.
Americans love shopping online because it’s so convenient. Fast, easy, and secure payment methods have contributed to the rise of this sector. Until recently, online payment systems were heavily dominated by one industry heavyweight: PayPal. But not everyone is enthused by this payment method, having been criticized for both security as well as data protection issues. Fortunately, there are plenty...
Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is particularly successful when it comes to electronics, toys, and fashion. It might be the most popular online store in the US, but it doesn’t come without criticism. Luckily, there are alternatives to Amazon for those that want to shop elsewhere.
Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...
So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...
You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need...
You may think that the business model and the product range on offer are the most important success factors for an online store. But what’s the point of an exciting range of products if no potential customers can find their way to the store? Success comes with proper online store marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...
Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...
Visio allows you to create industry-standard professional diagrams, which can be seamlessly integrated into Microsoft Office documents. Thanks to a variety of graphic elements, complex information can be visualized efficiently and smoothly. But this visualization software is quite expensive, so luckily there is no shortage of free Microsoft Visio alternatives.
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