Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Excel if-then: how the IF function works

Excel’s if-then statement is one of its most helpful formulas. In many situations, you can create a logical comparison: if A is true, then B, otherwise C. To use this useful if-then formula in Excel, you first need to understand how it works and precisely how to use it. For example, which syntax rules does the IF function follow, and how can you extend the formula?

Faster with Excel: the VLOOKUP function explained

It can often be incredibly time-consuming to search for a specific entry in an Excel table by hand, which is where VLOOKUP comes into play. This practical function allows you to find the exact value for a specific search criterion. The VLOOKUP function is indispensable for managing price lists, members directories, and inventory catalogues. To ensure you can benefit from this practical function,...

B2G – business-to-government

In the course of setting up a business, there is no way around important authorities such as the tax or trade office. But a relationship to the tax returns office need not just be a purely functional one – sometimes, it is possible to enter into a business relationship with these authorities too. This kind of business relationship between companies and authorities is called B2G...

How to write a briefing that results in the perfect text

If you commission someone to write copy, a copywriter briefing is the most important tool for communicating your ideas and specifications. Good text briefings are clear, precise, and highlight the most important content and key points of the commissioned text in such a way that writers can execute the assignments well. This step-by-step guide lays out which sub-items are essential to writing a...

Blockchain

Blockchains are a rather hot topic right now. Though the term is far less common than Bitcoin itself, its significance in today’s world far exceeds that of the latter. After all, cryptocurrencies are run entirely on blockchain technology, which combines peer-to-peer networks with cryptographic methods and various assumptions of game theory. The result: reliable infrastructures tailored for...

Alternatives to Plex: an overview of the best available media centers

Plex is one of the most popular applications for organizing your own multimedia collection on PCs, smartphones, and other devices, but there are a number of good alternatives that don’t have to hide behind the mainstream media centers when it comes to functionality and streaming quality. This article explains exactly what characterizes software that manages and plays back audio, video, and image...

E-procurement – a quick introduction

With e-procurement solutions, procurement processes can be handled more efficiently, which is important for business-to-business (B2B) purchasing. Modern software ensures that purchase procedures are partially, or even sometimes fully automated. Do you want to know how electronic procurement could support your business? Read on to find out if an e-procurement solution would suit your business.

E-business

The term e-business, or electronic business, has been on the tip of everyone’s tongues for some time in online spheres. But what exactly does it mean? It is all too often used interchangeably with “e-commerce,” but this is just one part of e-business. In fact, the term encompasses the net economy’s full range of possibilities for supporting and optimizing business processes with digital...

Reducing PDF size: how to do it

The PDF is one of the most popular file formats, and with good reason – it is not only accessible across platforms, but is also extremely compact. If you use a large number of images and the PDF document is comprised of numerous pages, however, the file can quickly grow larger than desired. Firmware applications from Adobe, as well as free freeware programs and simple online tools, can help reduce...

B2B: business-to-business

B2B – short for business-to-business – is familiar to many sales and marketing professionals. But what exactly does the term mean, and how does a B2B company appeal to potential customers? The changes that digitalization is bringing to business processes is presenting new challenges to companies, and the B2B industry is no exception. In this guide, you will learn how to respond appropriately to...