These days, credit card fraud primarily takes place on the internet. Criminals use hacked information to take advantage of customers, retailers, and banks. In order to make internet purchases more secure, credit card companies like VISA and Mastercard have released a new version...
When it comes to making payments on the internet, customers favor security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a new...
Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...
So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...
The PDF is one of the most popular file formats, and with good reason – it is not only accessible across platforms, but is also extremely compact. If you use a large number of images and the PDF document is comprised of numerous pages, however, the file can quickly grow larger than desired. Firmware applications from Adobe, as well as free freeware programs and simple online tools, can help reduce...
B2B – short for business-to-business – is familiar to many sales and marketing professionals. But what exactly does the term mean, and how does a B2B company appeal to potential customers? The changes that digitalization is bringing to business processes is presenting new challenges to companies, and the B2B industry is no exception. In this guide, you will learn how to respond appropriately to...
Slack is a cloud-based communication tool for businesses. It is best known for its user-friendliness and its instant rise to success on the market. Many Slack alternatives are just as intuitive in their design and adhere to strict security standards. With self-hosted and open source options, some of the best alternatives to Slack provide businesses with full control over their data, and what’s...
If you want to send a Word document or prepare it for printing, it’s recommended you know how to save it as a PDF file. This way, you can be sure that the formatting of your document won’t change and that others will not be able to edit it without permission. For simple conversion tasks, the save function in Word is often sufficient. However, there are some dedicated tools which offer a wider...
Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...
For years, the captcha has been a necessary evil for securing interactive web applications (e.g. online forms) against spam. The fully-automatic public Turing test distinguishes between computers and humans. The test exposes which automatic queries are performed by spam robots, which then minimizes the administrative effort needed for interactive websites. We present the most common types of...
Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...
MOOC opens the door to a new era of learning. Massive open online courses give everyone with internet access the opportunity to receive education at the highest level – online, without admission restrictions, and best of all, massive open online courses are free of charge. With the help of video clips, online forums, and quizzes, it is now possible to learn more about any topic via a MOOC. Anyone...
Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...
Kodi is one of the most popular media centers. But not everyone needs the abundance of extensions that it inevitably forces its users to learn. Alternatives to Kodi can fully meet the demands of a modern home theater while also being easier to operate. Whether you want to screen movies or listen to music: Good alternatives to Kodi allow you to organize your library on your own, link up your...
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