Digitized photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snapshots with friends via social media platforms and listen to our favorite songs while on...
So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...
Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...
How do you write a white paper? And what actually is white paper marketing? The term white paper can often create confusion as it is not clearly defined. This article gives you an overview of what types of white paper documents there are, as well as useful tips on how to create a white paper.
Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...
Bitcoin is not the only cryptocurrency on the internet, nor is it the most useful one. The altcoin Monero (also known as XMR) offers users a high degree of anonymity which has always been an issue with the leading providers of cryptocurrencies such as Bitcoin, Ethereum and Ripple. With these providers, every transaction can be traced back but not with XMR. How does Monero ensure this high level of...
E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...
Demand generation and lead generation are two fundamentally different concepts, but are often used interchangeably. A prospective customer does not necessarily have to qualify as a lead in order to be valuable for economic gain. It could end up looking totally different, for example, when the customer or business partner enters into a long-term relationship with a company. Specialist know-how and...
As a copywriter, you are both a writer and a seller. Copywriters provide the content for marketing activities of all kinds – with the aim of prompting a reaction from the reader. If they inquire about a product or service, subscribe to a newsletter or, at best, make a purchase, the copywriter has achieved their goal. If your company markets products or services, copywriting is also relevant for...
Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is particularly successful when it comes to electronics, toys, and fashion. It might be the most popular online store in the US, but it doesn’t come without criticism. Luckily, there are alternatives to Amazon for those that want to shop elsewhere.
Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...
So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...
You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need...
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