What is a call to action (CTA)?

CTAs: Turning clicks into customers

 

Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favorite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

Digitalization for local businesses

Why digitalization is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Creating a PowerPoint macro

PowerPoint macros: How to automate your everyday work with PowerPoint

PowerPoint is many people’s first choice when preparing a presentation and creating slides. PowerPoint macros can make work considerably easier for anyone who uses the Microsoft application regularly. We will tell you what a PowerPoint macro actually is and also show you what you can create yourself using these mini-programs after a little practice.

How to insert comments in Word

Inserting, editing and deleting comments in Word

The built-in comment function in Microsoft Word is a great way of adding helpful information to your own documents or other texts. Any comments you add will be visible to all other users. Whether or not they can be edited or deleted depends on how the document access rights are configured. This guide explains how to insert comments in Word, and also how to edit and delete them.

Excel IF AND formula

IF AND in Excel: Everything you need to know

If you want to evaluate your data with regard to multiple criteria, the combination of the Excel functions IF and AND may be of use to you. Based on whether the conditions you defined are met or not, Excel will return a result of your choosing. Keep reading to find out how and when to use Excel’s IF AND formula.

Excel COUNT function

How to use the Excel COUNT function

Analyses and calculations in Excel can be highly complex. Excel’s worksheets let you create huge tables, but sometimes you just want to answer a very simple question: How many cells in the table contain a number? In big worksheets, it can be virtually impossible to check the whole thing manually. The COUNT function in Excel was created specifically to solve this problem.

Screencast

Screencasting: how to do a screencast with screen recording

When it comes to explaining the complex features of computer programs, written instructions only go so far. Screencasts can help you to explain complex processes in a simple and entertaining way, to show what’s happening on your screen. Keep reading to find out how to make a screencast and what you should take into consideration during preparation and editing.

IF OR function in Excel

How to use the IF OR function in Excel

Using a combination of the IF function and the OR function, you can perform specific evaluations in Excel in which you can define multiple conditions in the same function. Therefore, the return value will be “TRUE” if either one of the conditions is met. We will explain when and how to use the IF OR formula in Excel using simple examples.

How to create webinars

How to create a webinar: tips on preparation, marketing, and presentation

To create a webinar, you need a computer and a webinar program. However, to ensure your webinar is a success, there are a few things to consider upfront. We’ve rounded up some top tips to help you prepare, structure, and advertise your webinar. And don’t worry if you’re a complete beginner – this guide is for you too!

Google Sheets: conditional formatting

Google Sheets: conditional formatting explained

Google’s cloud-based spreadsheet program Google Sheets lets you apply automatic formatting for individual or groups of cells. Using conditional formatting, users can neatly arrange their spreadsheets and emphasize important data and entries automatically. But how does conditional formatting in Google Sheets work?

Webinar software comparison

Webinar software: a comparison of the best webinar platforms

To set up a webinar, all you need is a computer and webinar software. Due to the many different webinar providers out there, the selection of solutions can be a challenge to sift through. Here, we’ll introduce you to six popular webinar platforms and compare their advantages and disadvantages. We also explain what to look out for when searching for the perfect webinar software.


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