Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

 

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly...

 

Multi-level marketing

MLM: what is multi-level marketing?

In multi-level marketing (MLM) or network marketing, consumer goods such as cosmetics and nutritional supplements are sold directly to end-user consumers by freelance sales representatives. MLM organizations use clever commission systems to recruit customers into the sales workforce, creating an ever-growing marketing network.

Mixed reality

What is mixed reality?

Mixed reality describes the mixing of the “real” and “virtual” worlds using electronic devices. Often used as a synonym for augmented reality, mixed reality clearly has a much broader scope. This article will discuss some successful examples of its use, what the theoretical concept behind mixed reality looks like, and what Microsoft’s role in all of this is.

Enabling macros in Excel

Enabling Excel macros: How to activate these practical scripts

For over three decades, Microsoft has offered Excel, an excellent solution for creating simple spreadsheets and calculating complex formulas and functions. In addition to its vast functionality, another benefit of Excel spreadsheets is that you can create and use macros to automate any process or task. We’ll show you how to enable macros in Excel.

Splitting Excel Cells

Splitting Cells in Excel: How to Divide Cell Content Among Multiple Columns

If a table field contains several values, it often makes sense to split the respective Excel cell. Although the Microsoft spreadsheet program doesn’t offer a general function for this, you can split the cell content among multiple columns by configuring and using separators. We explain how you can use this option in your Excel document.

Setting the print area in Excel

Setting the print area in Excel

Excel spreadsheets can sometimes grow to epic proportions. However, you might not need the entire spreadsheet for a presentation. Rather than wasting tons of paper, you can set the print area in Excel. That way you can print out only the content that’s important to you right now. We’ll explain how to set and restore the print area in Excel.

Private browsing Safari

Private browsing in Safari

Browsing the internet without leaving a trace – that’s the promise of incognito mode. In Safari, it goes by the name of “private browsing” and ensures that your browser history, cookies, and cache data aren’t saved locally. We’ll show you how to activate and deactivate private mode in Safari on various devices.

Hindsight bias in marketing

What is hindsight bias in marketing?

Hindsight bias is a highly complex cognitive bias that is due to people’s memories being more malleable than assumed and various subconscious processes. This makes defining it difficult. Hindsight bias is also paradoxical, because in hindsight events are often perceived as being inevitable but also as less predictable at the same time. How can this be explained?

The IKEA effect applied to marketing

The IKEA effect: Why you should include DIY elements in your products

Anyone who buys a wardrobe from IKEA knows they’ll need a hammer and screwdriver to assemble it once they get home. This not only lowers the sale price, but also has a rather surprising effect on customers, which psychologists have baptized the “IKEA effect”. If used correctly, this phenomenon can help companies in almost every sector improve their marketing and boost sales.

Survivorship Bias in Marketing

Survivorship bias: why you can’t copy someone else’s success story

Have you followed an email marketing strategy to the letter just as it was described in an online magazine’s success story, only to not experience the expected sales boom? Then you have probably been the victim of a case of “survivorship bias”. We explain how you made this reasoning error and how you can actually use it to your advantage to achieve better results.


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