How to sell products on Amazon
How to sell products on Amazon
  • Online sales

Amazon is used by over three million online sellers. If you’re looking to sell your products online, you should definitely consider integrating Amazon into your online business. But when selling products on Amazon, it’s important to do it the right way, with the right tools and requirements. Here’s how to get started.

How to sell products on Amazon
Rich Text Format
What is a Rich Text Format (RTF) file?
  • Online sales

The RTF format (Rich Text Format) developed by Microsoft has the advantage that text files can be exchanged and mapped, even with different text formatting, between the systems and software of different manufacturers. An RTF file can be read and opened by almost any word processing program and editor. We’ll explain what distinguishes RTF and where it’s used.

What is a Rich Text Format (RTF) file?
Hashtags
The most popular hashtags: extend your reach
  • Social media

Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...

The most popular hashtags: extend your reach
How to set up WhatsApp
How to set up WhatsApp in a few easy steps
  • Social media

WhatsApp is one of the most popular messaging services, which is also due to its easy setup. With our guide, you can quickly create a WhatsApp account and use the app with all its features after a short time. From downloading to verification and profile settings, we’ll show you the simplest way to activate WhatsApp.

How to set up WhatsApp in a few easy steps
Social networks: dangers of social media
Social networks: the 5 most common dangers and which actions to take
  • Social media

Social media brings millions of people together from around the world. They chat, send pictures and videos, and share information with each other. Companies like to use these platforms to extend their reach, but the more popular a network is, the more likely it is for dangers to be lurking. Tragedies, PR scandals, or an emptied bank account can be the result. We reveal which social network risks...

Social networks: the 5 most common dangers and which actions to take
The best alternatives to Facebook Messenger
The best alternatives to Facebook Messenger
  • Social media

Facebook's messaging function has long become indispensable as a means for many people to keep in touch with friends and colleagues – even on the move. Using Facebook Messenger app on your phone tends to use up a lot of battery power and internet data. Fortunately, there are good alternatives that allow you to navigate Facebook chats just as easily and quickly, and that often also help to protect...

The best alternatives to Facebook Messenger
Mastodon vs. Twitter
Mastodon vs. Twitter comparison
  • Social media

Do you like microblogging, but no longer want to depend on the market leader? Mastodon and Twitter both offer almost the same features but take different approaches. While Twitter is now run by just one person, Mastodon is organized in a decentralized manner. What are the pros and cons of this alternative?

Mastodon vs. Twitter comparison
Empathy Map
Empathy Map: The Quick Way to Understanding Customers
  • Online sales

How do companies get a clear idea of the needs of their target group? The empathy map is a simple way to quickly obtain a good impression of the real problems of potential and existing customers, provided that you use the method in a team that has a degree of sensitivity. We present the empathy map with a definition and example.

Empathy Map: The Quick Way to Understanding Customers
Trolling
Trolling: How to take action against online bullies
  • Social media

Abstruse theories about epidemics and politicians or personal insults against individuals: online things can quickly turn hurtful. Some users deliberately engage in what is known as trolling. Read on to find out what the goals of online bullies are, how you can recognize a genuine troll, and how to deal with hate speech correctly.

Trolling: How to take action against online bullies
The most important SEO tools at a glance
10 SEO tools compared
  • Search engine marketing

When you want to run a successful web business there’s no way of getting around Google and search engine optimization or SEO for short. Once a secret marketing practice, there are now plenty of useful SEO tools available to guide beginners in finding and adding keywords and ranking and boosting the performance of their website.

10 SEO tools compared

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.