For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is one of the pack leaders. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market. Some of these programs even boast extra features that can’t...
Alternatives to the popular video conferencing software Zoom are having their moment in the spotlight as a growing number of people are organizing video calls daily. Free alternatives to Zoom include a wide range of features, especially since the market for video conferencing software has become more complex and competitive ever since the outbreak of the Coronavirus. Many providers continue to...
What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code scanner apps are the best? And what are the disadvantages of using these graphic codes?
Realigning a table can be a marathon task. Copying or re-typing each cell individually – that takes time. Thankfully, areas can be transposed in Excel. This way, you can convert rows into columns and columns into rows, almost like turning the table on its side. Excel offers a function to do this with paste and even its own array formula.
If you regularly work with tables, you often encounter rows without content when reworking and restructuring them. Removing each of these rows by hand is often very tedious. However, Excel can find these blanks automatically. There are even several ways to delete blank rows in Excel. We will introduce two of them in the following.
Microsoft Excel has many functions that help you produce calculations, statistics, and tables. Some of these functions do not even make it into the official list in the software. DATEDIF is one of those hidden functions that can help you calculate periods of time. The result can be shown in days, months or years. We’ll explain how it works.
In Excel, we almost always work with cell references. Rather than entering values into formulas individually, we pull them from the cells of tables. The INDIRECT Excel function enables you to even obtain references from other cells. This can be helpful when working with multiple worksheets or when creating complex formulas, for example. We explain how to use INDIRECT in Excel.
Many people use dates regularly in Microsoft Excel. However, the problem with dates is that they don’t automatically distinguish between working days and weekends. Excel does, however, provide a function that allows you to analyze working days separately. Using Excel’s WORKDAY function, you can calculate deadlines more precisely.
To work with large data sets, long tables, and large arrays, Excel offers several features. These facilitate navigation through the mass of values and data. For instance, to quickly find the right cell, you can use MATCH in Excel. The function searches for a value and then specifies the position of the cell. How does it work?
Get more out of Excel: SUMIF makes it easier to work with balance sheets and analyses. Add only the values you need – completely automatically. From simple calculations to complex formulas, it’s all possible with the SUMIF function in Excel. How do you use the function? And what does the syntax look like?
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.