What is a QR code?

What is a QR code?

 

What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...

 

Joy of Missing Out

JOMO: The mindful countertrend to FOMO

 

JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

The best Facebook alternatives

What are the best alternatives to Facebook?

 

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But...

 

Best Video editing programs

The 7 best video editing programs of 2020: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realize it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Second screen for online advertising

Second screen: when one simply isn’t enough

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here concretely is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this advertising channel to their advantage for winning over potential customers. Find out...

How to recover unsaved Word documents

How to recover unsaved Word documents

If either Word or your PC crashes while working on a Word document, don’t panic! Recovering unsaved Word documents is easy to do; even damaged or deleted files are not always lost. Microsoft has numerous tools built into its popular text program which allow you to retrieve the edited or in-progress file. And if these tools don’t work, Windows and special repair and recovery tools offer plenty of...

Word Styles: Creating and Modifying Styles in Word

Using, creating and customizing Word styles

It’s often very time consuming to format each and every heading of a document individually, especially for lengthy, complex documents. Font, font size, font color – these features, among others, must be consistent within a document to achieve a uniform layout. Word styles allow you to easily format and edit a text, making significant and otherwise tedious adjustments to features such as a table of...

Malvertising: what’s behind the cruel scam

Malvertising: how to protect your computer

Malvertising is a growing problem for webmasters, online marketers and, last but not least, the millions of people who are affected every year. Behind this term is a sneaky method in which advertising banners are used to spread malicious software. No website is safe from this deceit – even well-known websites with millions of visitors have been compromised by these viruses. There are, however,...

Cryptocurrency

Cryptocurrencies: What’s behind these digital currency systems?

Ever since the unparalleled Bitcoin boom in 2017, which was to be followed by a no less spectacular drop, cryptocurrencies have been both an exciting and controversial topic. The billions of dollars traded by speculators on bitcoins and alternatives such as Ethereum are often not even considered in the providers’ plans – revealing a glimpse of the foundations of cryptocurrencies.

How does natural language processing work?

What is natural language processing?

The language errors and mistranslations on Google Translate might often be good for a funny anecdote, but behind this slightly error-prone translation tool lies one of the most complex computer technologies ever developed. Natural language processing may still be in a relatively primitive stage, but its complex technology already enables computers to translate from one language into another, carry...

Local SEO: the basics and tips

Local SEO: how local search engine optimization works

Small and medium-sized companies are often hesitant about taking their first steps into the world of online business: the competition is too big, they don’t have enough online experience, etc. Even if you’ve decided against selling online and have instead chosen to go for brick and mortar trade, you still can’t afford to neglect online marketing. An increasing number of people go online to look...

Google Maps alternatives

Google Maps alternatives: What map services are there?

People all over the world use navigation apps on a daily basis to look for information and get to destinations safely. Google Maps, the map service by Mountain View’s infamous net giant is the undisputed market leader. It comes preinstalled on Android smartphones and is also used by countless PC users. Nevertheless, concerns about the privacy and objectivity of Google Maps are common. This article...

hreflang: basics, examples and common errors

hreflang: The HTML attribute for multilingual websites

To offer a website in several languages is a challenge in every respect. Apart from the translation and preparation of the navigation elements and content, other aspects such as networking and search engine optimization of the different versions require effort and a planned approach. To make sure that all your efforts are not in vain, and that search engines like Google can identify all the...

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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