Creating a YouTube channel
How to create a YouTube channel
  • Social media

Greater reach, higher traffic, better visibility. YouTube has huge marketing potential not only for individuals, but also for artists and brands globally. Creating and setting up your own YouTube channel takes just a few minutes. Find out how to make a YouTube channel that suits your brand and lets you reach your target audience more effectively.

How to create a YouTube channel
The best Facebook alternatives
What are the best alternatives to Facebook?
  • Social media

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. That is why we must pay more attention to our data protection and privacy settings. Facebook, the kingpin of social media, has been constantly criticized in this regard – so we’ve compiled a list of alternatives to Facebook for...

What are the best alternatives to Facebook?
Inserting pictures in Excel cells
Inserting pictures in Excel cells
  • Online sales

Pictures in Excel can help to make tables clearer. However, if a picture is not aligned and pinned to its cell, it can shift when changes are made to the table. This can cause chaos in your documents. In this guide, you will find out how to insert a picture in an Excel cell and other ways to deal with pictures in Excel.

Inserting pictures in Excel cells
XMATCH in Excel
XMATCH in Excel explained through examples
  • Online sales

If you want to search through a range or a specific array of cells for data in Excel, the XMATCH function can come in handy. The Excel XMATCH function lets you find specific data responses from ranges of cells and gives you the result’s relative position. We will use examples to show you how XMATCH works and how it differs from MATCH.

XMATCH in Excel explained through examples
Blockchain
Blockchain
  • Online sales

Blockchains are a rather hot topic right now. Though the term is far less common than Bitcoin itself, its significance in today’s world far exceeds that of the latter. After all, cryptocurrencies are run entirely on blockchain technology, which combines peer-to-peer networks with cryptographic methods and various assumptions of game theory. The result: reliable infrastructures tailored for...

Blockchain
Twitch overlay
How do you create your own Twitch overlay?
  • Social media

A distinct Twitch overlay ensures that your own channel stands out and that content can be shared quickly and easily with followers. For streamers, the design of a broadcast is part of the brand. As such, in addition to ready-made stream overlays, there is also the option of creating a personal Twitch overlay. We’ll explain to you what you’ll need.

How do you create your own Twitch overlay?
Glitches
What are Glitches in gaming?
  • Social media

In video games, various forms of bugs or errors can occur, which can be very frustrating. A glitch, on the other hand, is a bug that doesn’t necessarily have to spoil the players’ gaming experience. In fact, these small errors are sometimes amusing and can even provide gamers with unexpected help in tricky game situations.

What are Glitches in gaming?
LibreOffice vs. OpenOffice
LibreOffice vs. OpenOffice: Which free office suite is best?
  • Online sales

Are you looking for a comprehensive and at the same time free office solution for word processing, to design presentations or to create spreadsheets? Then LibreOffice or OpenOffice are real alternatives to the top dog from Microsoft. But which office suite is suitable for your needs? We compare the two application packages and present the most important features.

LibreOffice vs. OpenOffice: Which free office suite is best?
The best Google AdSense alternatives
The best Google AdSense alternatives
  • Online sales

More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...

The best Google AdSense alternatives
E-commerce platforms: a software comparison
E-commerce platforms: online store software comparison
  • Online sales

Selling products and services online – it’s easier today than ever before. The opposite is true of choosing the right shop system: when searching for the best solution, online merchants are confronted by an almost endless range of professional e-commerce software. But which product meets the requirements of your own online project? Our website comparison provides you with clues and a clear...

E-commerce platforms: online store software comparison

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.