What is a QR code?

What is a QR code?

 

What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...

 

Joy of Missing Out

JOMO: The mindful countertrend to FOMO

 

JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

The best Facebook alternatives

What are the best alternatives to Facebook?

 

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But...

 

Best Video editing programs

The 7 best video editing programs of 2020: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

Creating an Excel table

Excel tables: How to perfectly format your data

Excel is a powerful tool for formatting, analyzing and presenting your data. Excel lets you create tables that perfectly organize groups of data and provide useful features like sorting and filtering functions, for example. In this tutorial, you’ll learn how to create Excel tables and tailor them to your individual needs.

Editing an Excel drop-down list

Editing an Excel drop-down list

Drop-down lists allow you to configure tables in Excel in a way that is more professional, easier and less prone to errors. However, like anything else in day-to-day work, drop-down menus also have to be changed now and again. For this reason, we are going to explain how to edit Excel drop-down lists so you can adapt their content and appearance and add useful information for other users.

Excel: SUM Function

Excel: Calculate the Sum of a Group of Numbers

The Microsoft Excel program is a convenient and easy way to collect and archive data. In addition, mathematical formulas can be solved using the software. For example, you can use the Excel SUM function to add the values of specific cells or entire ranges of cells without having to use a calculator.

Excel WEEKNUM function

Excel's WEEKNUM: Deriving the week number from a date

In business, you often need to know the calendar week number. Excel’s WEEKNUM function ensures that you always have the correct week number right at your fingertips. The function even considers different counting methods, allowing it to adapt to international practices. WEEKNUM can also be combined with other functions.

Excel: DATE function

Excel: working with dates

Many countries have their own unique way of displaying dates and times. To be able to switch seamlessly between date and time formats, the information must first be stored in a universal format. You can use the DATE function in Excel for this purpose. In this article, you’ll learn how to work with the Excel DATE formula.

Free Microsoft Excel alternatives

Microsoft excel alternatives: 5 premium free-of-charge applications

For many companies, spreadsheets are a part of day-to-day business: whether to compare costs, create diagrams, or plan financing and revenue streams, most tend to gravitate towards Microsoft Excel for their calculations. But is there any way around having to pay for this expensive product? We’ll show you 5 of the best alternatives to Microsoft Excel here.

Excel CONCATENATE function

Excel: The CONCATENATE function explained

Excel usually displays a single result in each cell. Because each cell contains only a single value, the contents can easily be transferred to other functions. However, sometimes you want to combine multiple elements. The Excel CONCATENATE function lets you combine text, numbers, and functions in a single cell.

Excel: ROUNDUP

Excel ROUNDUP function: How to use it correctly

The Excel ROUNDUP function for figures is one of the basic functions of many commercial, scientific and financial applications. It is used to make calculation results easier to read where they have numerous decimal places. If you want to automatically round up your results, you can use the Excel ROUNDUP function.

Excel Pivot Tables

Pivot tables: using Excel to its fullest

Excel pivot tables can considerably ease the evaluation of data. Data analysis can be especially time-consuming and tedious with complex numerical series, but with Excel pivot, this doesn’t have to be the case. Simply place your data in the right context and filter the essential information in just a few clicks. The pivot table allows you to create expressive diagrams in no time. Find out all you...

What is data-driven marketing?

Data-driven marketing: from big data to smart data

Throughout the internet, users leave behind digital footprints: whether it’s while browsing your favorite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to connect the dots and find relationships. Marketers are able to extract important information from these findings in order...

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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