In recent years, many online stores found themselves receiving warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up, which specialize in identifying legal violations and then fining the operator. Therefore, it’s all the more important to understand the legal basics of your web store to...How to make your online store legally watertight
When it comes to asking customers and site visitors for feedback, there’s a wide range of free online survey tools at your disposal. These can support you in creating surveys, sending them to your target market, and analyzing your results at the end. But which application is the best for your needs? And what tools should you look out for? See our list of 5 prominent online survey tools.5 interesting online survey tools compared
Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?Getting customer feedback with online surveys
In 2006, only 22 percent of the adult population in the United States was aware of podcasting, but by 2021, this figure had risen to 78 percent. So if you’re planning to create a podcast, chances are it will get listed to by someone. There are many guides on how to make a podcast yourself. But what does it really come down to? What equipment does it take? A guide.How to start a podcast: These 6 steps will make it happen!
Podcasts have become one of the most popular forms of content. They are seen as being a convenient and multi-layered medium perfect for listening to on the go. It’s not only private individuals who use the format as an uncomplicated and effective platform for their ideas and content, for quite some time now podcasts have become a very powerful marketing tool. As well as answering the question of...What is a podcast?
Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalize online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...The right marketing mix: online vs. offline
There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.Promoting your website: crash course for beginners
Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...Influencer marketing: finding authentic brand ambassadors
Clubhouse has caught the attention of users through its new approach. Instead of writing to each other, users talk to one another – at the same time and at eye level. Discussions and lectures run exclusively through audio. There’s no video or texting. So you can listen to other users for hours or pick up the microphone and participate.Clubhouse app: what’s behind the hype?
SoundCloud is the market leader for online music services tailored towards musicians looking to publish their work online for free. With its huge reach and great selection of top names, SoundCloud is certainly one of the best places to market your songs. But there are other platforms that are popular too. Some alternatives to SoundCloud including Bandcamp, Mixcloud, and hearthis.at offer special...SoundCloud alternatives for musicians and producers
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.