What is a QR code?

What is a QR code?

 

What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...

 

Joy of Missing Out

JOMO: The mindful countertrend to FOMO

 

JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

The best Facebook alternatives

What are the best alternatives to Facebook?

 

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But...

 

Best Video editing programs

The 7 best video editing programs of 2020: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

What does reputation management mean?

Reputation management: How to show your best side

The good reputation of a company is enormously important – especially on the internet. Through well thought-out reputation management, you can ensure that public attitude toward your brand doesn’t fall into the negative. For this, you need to know your target audience and their interests on the internet, and observe their behavior on social media. We explain what exactly is meant by online...

Data mining: analysis methods for big data

Data mining: analysis methods for big data

The total amount of data generated worldwide increases by 40% every year. Many companies seek to make use of the constantly increasing mountain of data in order to increase their e-commerce business. But making use of such Big Data alone doesn’t add any value — enter data mining. Below you can find a discussion of the various analysis approaches involved in data mining, to give you an idea of how...

Deep learning vs. machine learning

Deep learning vs. machine learning – what are the differences?

Ever more technologies incorporate artificial intelligence (AI). But to understand how it’s possible for Alexa and Siri to provide us with the right answers to our queries or deliver personalized music recommendations, we need to understand the concepts behind AI. Machine learning and deep learning are two central approaches in AI applications. The terms are often used synonymously, but there are...

Password protect pdf

Password protect PDFs: How to encrypt a PDF

Due to its platform independence and the option to combine text and images with navigation aids in one document, the PDF format has been one of the most popular file formats for years. But when it comes to the security of the files, the same applies as to all other digital files: Only by password protecting PDFs is the information contained in the file secured. But how do you encrypt a PDF?

How chatbots are revolutionizing online marketing

Chatbots in online marketing

Mobile advertising, Facebook marketing, and marketing automation: marketers are making their way even closer to the user, trying to understand them so they can show them advertisements tailored to their needs and reach them over the most appropriate channel. Only a few have actually been successful on one level of online communication: private Facebook and WhatsApp chat. This should soon change....

Convert Excel to PDF

Convert Excel files to PDFs

In order to convert an Excel file to PDF format, you don’t need a special program. Within the Office application itself, Excel files can be easily saved or exported as a PDF. This is convenient because PDF files are smaller in file size and thus easier to share online. This article shows you how to convert your documents.

Excel SUMPRODUCT function

Excel: What can you do with the SUMPRODUCT function?

Besides its clear tables and informative diagrams, Excel impresses in its ability to perform complex calculations automatically. Microsoft’s spreadsheet software offers many different tools to help you do just that. For example, you can use Excel’s SUMPRODUCT function to add and multiply values in a single step. We’ll explain how it works.

Removing Excel Duplicates

Deleting Duplicates in Excel: How it Works

The Microsoft program Excel makes storing and processing data a piece of cake. But the more entries are added to a table, the greater the chance that some values are duplicated in the process. Excel offers a function for removing duplicates to solve this problem with ease. This allows you to delete redundant double entries with just a few clicks.

Google Translate Alternatives

Translation tools: handy Google Translate alternatives

These days dealing and engaging with foreign languages is easier, quicker, and more direct than ever. Whether you’re at work or on holiday, numerous language tools and smartphone apps can help with the translation of difficult words, sentences, and online texts. Google Translate and alternative translation websites offer comprehensive tools that easily enable us to understand other languages....

Showing Duplicates in Excel

Identifying Duplicates in Excel

There are several reasons why you may want to find duplicates in Excel – to filter out errors or analyze double entries. Excel can automatically display these duplicates to you. Thanks to color highlighting, you can instantly see which entries appear more than once in your tables. And the feature is easy to use: We’ll explain how it works.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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