What’s an algorithm?
What’s an algorithm? Definition and examples
  • Web analytics

Where there are problems, solutions are needed. Since computer programs do little but solve problems, they’re usually based on a predefined algorithm. This specifies a sequence of actions to perform certain actions or deliver results. One example is the algorithm in search engines. Read on to find out what exactly an algorithm is.

What’s an algorithm? Definition and examples
Eye tracking
What is eye tracking?
  • Web analytics

Eye tracking technology has been studied for a long time. However, in the framework of research and the optimization of user experiences, it has taken on a new role. There is no other method that delivers such varied and precise data for conducting research on a person’s eye movements as they view a website, video clip or user interface.

What is eye tracking?
Alternatives to Google
What is the best Google alternative?
  • Search engine marketing

Numerous companies and non-profit organizations offer web searches using very different algorithms to Google’s. The competition may not be that popular with their Google alternatives, but they do offer innovative approaches and business models that don’t rely on advertising to exist. Decide which Google alternative is right for you.

What is the best Google alternative?
Minecraft alternatives
10 Minecraft alternatives for sandbox fans
  • Social media

While Minecraft was not the first sandbox game released, it has undoubtedly become the most successful. There are plenty of Minecraft alternatives for those who want to let off steam in other open and interactive game worlds. There are more than enough Minecraft alternatives for players to explore and create. We’ll present you with the 10 best options.

10 Minecraft alternatives for sandbox fans
LibreOffice vs. OpenOffice
LibreOffice vs. OpenOffice: Which free office suite is best?
  • Online sales

Are you looking for a comprehensive and at the same time free office solution for word processing, to design presentations or to create spreadsheets? Then LibreOffice or OpenOffice are real alternatives to the top dog from Microsoft. But which office suite is suitable for your needs? We compare the two application packages and present the most important features.

LibreOffice vs. OpenOffice: Which free office suite is best?
Free alternatives to Microsoft Word
What are the free Microsoft Word alternatives?
  • Online sales

Without a doubt, Microsoft Word is one of the most popular computer programs in the world. Practically everyone who’s written a text on a computer has used Word to do so, and the majority of companies work with the program. Despite the high number of users, the program doesn’t come cheap. The price can prove a hurdle, especially for private users – so many look for alternative solutions. What are...

What are the free Microsoft Word alternatives?
Multi-level marketing
MLM: what is multi-level marketing?
  • Online sales

In multi-level marketing (MLM) or network marketing, consumer goods such as cosmetics and nutritional supplements are sold directly to end-user consumers by freelance sales representatives. MLM organizations use clever commission systems to recruit customers into the sales workforce, creating an ever-growing marketing network.

MLM: what is multi-level marketing?
How to delete a Microsoft account
How to delete a Microsoft account: a step-by-step guide
  • Social media

If you no longer need your Microsoft account or other Microsoft services such as Outlook, Skype, Xbox Live, or OneDrive, you can delete your Microsoft account in just a few simple steps. Our guide will show you how to delete your Microsoft account via the app or a browser, as well as what you need to pay attention to when you do this.

How to delete a Microsoft account: a step-by-step guide
Marketing automation: first steps and campaign details
Marketing automation
  • Online sales

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Marketing automation
Plex alternatives
Alternatives to Plex: an overview of the best available media centers
  • Online sales

Plex is one of the most popular applications for organizing your own multimedia collection on PCs, smartphones, and other devices, but there are a number of good alternatives that don’t have to hide behind the mainstream media centers when it comes to functionality and streaming quality. This article explains exactly what characterizes software that manages and plays back audio, video, and image...

Alternatives to Plex: an overview of the best available media centers

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.