Google Analytics: improving your web project
Google Analytics: analysis for web success
  • Web analytics

Website operators pull out all the stops to try and guide visitors to their web presences, through advertisements, links, or simply high-quality content. To measure the impact of different measures, Google Analytics tracks the behavior of site visitors and sums it up in detailed statistics. But how does Google do this and how can this be useful for your site?

Google Analytics: analysis for web success
What is a tracking pixel?
Tracking pixel – online tracking made easy
  • Web analytics

Tracking pixels are highly efficient data collectors that document user behavior and provide valuable information for online marketing. The tiny graphics can be easily implemented and act inconspicuously and without using many resources in the background. Nevertheless, there are a few things to keep in mind when using counting pixels to act in a GDPR-compliant manner.

Tracking pixel – online tracking made easy
AR apps
AR apps: Overview of the best augmented reality applications for iOS and Android
  • Online sales

Augmented reality apps for iOS and Android make use of the modern technology of augmented reality (AR). In AR, the real world is supplemented by virtual elements to create a unique user experience. There is now a huge selection of apps with AR features: these range from AR games and applications for buying and selling, through to solutions for learning and travel.

AR apps: Overview of the best augmented reality applications for iOS and Android
UTM parameters explained
URL tracking using UTM parameters: a simple explanation
  • Web analytics

Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the corresponding query strings.

URL tracking using UTM parameters: a simple explanation
Image to text converters
Image to text converters: All about text recognition
  • Web analytics

Image to text converters allow you to read texts from photos or analog documents and then process them further. Here you will learn how text recognition software works, for what purposes it is best suited, which OCR software is available and what advantages and limitations you can expect from it. Let’s get started.

Image to text converters: All about text recognition
What is a QR code?
What is a QR code?
  • Online sales

What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code scanner apps are the best? And what are the disadvantages of using these graphic codes?

What is a QR code?
URL Shortener
URL Shorteners For Shrinking Links – The Five Best Short URL Services
  • Social media

Why compress a link with a URL shortener? A good URL should be clearly composed, and also show the website’s navigation structure. However, these lengthy URLs can sometimes be too long for marketing and social media. A link or URL shortener allows you to create a small URL in no time at all. Find out how to shorten a URL, how secure it is, and which tools are available in our article.

URL Shorteners For Shrinking Links – The Five Best Short URL Services
Augmented Reality in e- commerce
Augmented Reality: how Pikachu helps e-commerce
  • Online sales

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...

Augmented Reality: how Pikachu helps e-commerce
Web3
Web3 – a new Internet revolution?
  • Online sales

The Internet has been subject to constant innovation since its very inception. One future concept that’s currently being pursued by Silicon Valley masterminds is called Web3 and is based on the blockchain. The idea behind Web3 is to democratize the Internet and free it from monopolies. Find out what’s behind Web3 and how the new concept fits into the history of the Internet.

Web3 – a new Internet revolution?
NFTART
NFT art: a new way to trade artworks
  • Online sales

Non-fungible tokens (NFT) are a way of trading art in the digital space. The NFT Art Finance platform, launched in 2021, takes this one step further. It offers artists the option to generate special NFT art tokens and investors a chance to trade these tokens like currency. Read on to find out how the generation and trading of NFT art works.

NFT art: a new way to trade artworks

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.