The payment methods offered by an online shop say a lot about its legitimacy, and can be decisive for many internet shoppers. Alongside debit card, credit card, and bank transfer payments, e-commerce has seen the rise of another online payment method in recent years: PayPal. But what is PayPal? Why is it so popular? And how does PayPal work exactly? We’ll take you through the basics for setting up...PayPal accounts – the advantages of the digital payment service
CRM (customer relationship management) is an important building block for ensuring long-term, healthy customer relationships. The strategic approach to recording and analyzing customer behavior provides important insights for a wide range of business areas such as marketing, sales, and support. But what does CRM stand for? And how can you implement it into your own company?What is CRM? Meaning, approaches, and tools
To send a message through WhatsApp without saving a contact’s number first, you generally have three options: you can use the web browser, you can use another app, or you can do it via the Android’s text selection menu. We’ll show you how each option works and explain how to send messages on WhatsApp without saving a number.How to use WhatsApp without saving a contact number
Making a WhatsApp group call is super easy. This step-by-step tutorial shows you how to start a WhatsApp video group call via “Calls” and from within a group. Learn how to accept or reject an incoming WhatsApp group call and how to add additional contacts during an ongoing WhatsApp conference call. Now let’s get started.How to use WhatsApp group calls
Alongside Instagram ads, sponsored posts from Instagram users are part of everyday life on the social media platform. There’s a good reason for this! Making money on Instagram is not only relatively easy, but also worthwhile — provided you have a strategy and the right equipment, that is. Here, we’ll show you how to make money on Instagram.How to make money on Instagram
Sometimes you have to reinstall WhatsApp as a last resort when replacing a device or experiencing problems with the popular messaging app. If you want to reinstall WhatsApp without losing data, you should use a local backup or a cloud backup. You can learn how to uninstall and reinstall WhatsApp on Android and iOS here.How to reinstall WhatsApp without losing data
For years, attempts to define artificial intelligence have presented scientists with difficult questions. When is machine intelligence truly human-like? When can we speak about consciousness in the context of machines? An early attempt to provably define artificial intelligence is Alan Turing’s “Turing Test”. Learn everything about the test process and its function here.What is the Turing Test? Definition and function explained
AdTech refers to strategies, analytics, and software that companies can use to design, evaluate and organize their online advertising campaigns. Advertising technology encompasses such broad fields as target group management, personalized ads, placement targeting and search engine marketing. When used correctly, AdTech can help you realize successful advertising campaigns.What is AdTech? Advertising technology in a nutshell
It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...From Panda to Penguin: the main Google updates at a glance
MarTech is an essential part of digital marketing today, at least if you want to implement an efficient marketing strategy and set yourself apart from the competition. MarTech stands for marketing technology and refers to a set of tools used to optimize and automate marketing processes. Keep reading to find out more about what MarTech is, what MarTech tools are out there, what a MarTech stack is...What is MarTech?
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.