The Excel TEXT function converts any number into a text string. The best part is that you can format the number as text in almost any way you like (e.g. as a decimal number, fraction, currency or by adding user-defined text before, between or after). Learn how to make the most of the Excel TEXT function using the format codes.
It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...
Podcasts have become one of the most popular forms of content. They are seen as being a convenient and multi-layered medium perfect for listening to on the go. It’s not only private individuals who use the format as an uncomplicated and effective platform for their ideas and content, for quite some time now podcasts have become a very powerful marketing tool. As well as answering the question of...
Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...
Deep learning, along with machine learning and artificial intelligence, is one of the main buzzwords in information technology. In discourse, though, the terms often get mixed up. What are the differences? What is the relationship between the methods? We provide you with an overview, show you how deep learning works, and what practical applications are possible.
If you regularly use spreadsheet programs to process large datasets, you will welcome anything that helps. This is where drop-down lists in Excel come in. These allow you to conveniently add content with just one click so you don’t have to type the same thing again and again. We show you how to insert a drop-down in Excel.
You can use the SUM function to quickly add up several values. But if you want to calculate hours in Excel, you first have to adjust the format of the cells. The format has to be correct, otherwise you’ll encounter problems when you add up more than 24 hours. In that case, your total could be missing an entire day. We’ll teach you how to add hours in Excel and avoid common mistakes.
The emergence of over-the-top content (OTT) has long-term implications for the future of television. As a direct alternative to the likewise internet-based IPTV, OTT is independent of internet providers. OTT doesn’t require its own infrastructure and enables users to freely choose when they use which digital content. Video on-demand, live streaming and Internet cable television with OTT content...
Hyphenation in Word is a handy tool that is often used to create a more legible document. This feature avoids excessive line breaks and large spaces that sometimes occur in Word documents. We’ll show you how to activate and customize automatic hyphenation in Word.
Is good communication with colleagues and clients possible when you’re unable to meet at location? Thanks to video conferencing software, meetings, conferences, one-to-one conversations, and webinars can be held no matter the distance. But which solutions are the right ones for you? Find out which software suits your needs best.
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.