Marketing automation: first steps and campaign details
Marketing automation
  • Online sales

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Marketing automation
Retargeting ads: running more campaigns
Website retargeting: hot on the user’s heels
  • Search engine marketing

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown...

Website retargeting: hot on the user’s heels
How to change a WhatsApp profile picture
WhatsApp: How to change your profile picture step by step
  • Social media

There are two possible ways to change your WhatsApp profile picture from within the app itself: You can either select an image from your phone’s gallery or you can directly take a new photo with your camera and apply that as the profile picture. We will explain how to change your WhatsApp profile picture in just a few simple steps.

WhatsApp: How to change your profile picture step by step
How to make a Reel on Instagram
How to make a Reel on Instagram step by step
  • Social media

With Instagram Reels, it’s possible to create short videos with high entertainment value. Reels can be used for advertising, information, or just for pure fun. We explain how to make a Reel on Instagram, which various tools Instagram offers, how you can make your video successful and lots more in this handy how-to guide.

How to make a Reel on Instagram step by step
How to change language on WhatsApp
How to change the language on WhatsApp: Step by step instructions
  • Social media

The popular WhatsApp messenger does not offer its own language settings and is based on the language of the smartphone it is installed on. Therefore, if WhatsApp is not displayed in the desired language, it can be changed in the smartphone settings. We explain how to change the language on WhatsApp by adjusting the settings of Android and iOS.

How to change the language on WhatsApp: Step by step instructions
How to become an Instagram influencer
10 Tips on how to become an Instagram influencer
  • Social media

Wondering how you can become an Instagram influencer? You’re not alone. More and more people are looking for ways to earn money while using their social media platforms. To help you get off to the best start with your Instagram profile and avoid rookie mistakes, we've put together the 10 top tips and tricks. Now nothing will stand in the way of your social media career.

10 Tips on how to become an Instagram influencer
Video hosting
The best free video hosting providers and premium solutions
  • Online sales

Embedded videos on a website have a significant impact on the bandwidth and thus the performance of a server. To relieve servers, the use of a video hosting platform is recommended. In some cases, free solutions differ greatly from premium providers in terms of the range of functions they offer. We present the best solutions.

The best free video hosting providers and premium solutions
Instagram Bio
How to create the best Instagram bio
  • Social media

An Instagram bio should arouse visitor curiosity and convey all the important details about your profile. Because an Instagram bio resembles a business card, it needs to be carefully drafted. An appealing profile picture and a meaningful description are particularly important. Read on to find out how to make an Instagram bio and what information you should include.

How to create the best Instagram bio
PowerPoint Slide Master
The PowerPoint Slide Master in detail
  • Online sales

The PowerPoint “Slide Master” view allows you to create what is known as a master slide. This master slide then acts as a template for all the other slides in the presentation. The advantage of this is that all of the items in the template are automatically transferred to all of the other slides, so you don’t need to copy images, logos, designs or font formats onto each slide one by one.

The PowerPoint Slide Master in detail
WhatsApp status video download
WhatsApp status video download in a few steps
  • Social media

Status videos on WhatsApp are often funny or interesting which means you may wish to save them to view again later. There are different ways for saving status videos depending on the operating system of your device: the file manager, a special Status Saver app, or the screen capture option. Read on to find out how you can download WhatsApp status videos on Android or iOS.

WhatsApp status video download in a few steps

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.