It’s sometimes hard to keep up with the development of social media. Trends come and go, but some stay to reshape the way we use social media channels. So, what will social media look like in 2023? In this article, we’ll go over the 10 social media trends that’ll have the biggest…
Play to earn is a gaming concept that allows players to make money while playing computer games. This business model refers to NFT games. In this article, we’ll show you how to make money playing NFT games and what you need to know to get started. Read on to explore a list of…
Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments....
When we shop online, book vacations, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that are analyzed and used for a variety of reasons. But is there reason to be wary of leaving behind...
Voice messages are a popular form of communication on WhatsApp. If your audio is important or contains private information, then you may want it backed up to an external location. Find out how to save audio from WhatsApp, both on Android and iOS.
Whether you’re drafting emails, blog posts, articles, or other texts, you’ll want to make a good impression with your writing. And correct grammar matters. However, spelling errors can creep in and are easily overlooked. Luckily there are plenty of handy grammar checkers available online to help you out. Grammar tools take the hassle out of proofreading by automatically checking your writing for...
Amazon is used by over three million online sellers. If you’re looking to sell your products online, you should definitely consider integrating Amazon into your online business. But when selling products on Amazon, it’s important to do it the right way, with the right tools and requirements. Here’s how to get started.
The RTF format (Rich Text Format) developed by Microsoft has the advantage that text files can be exchanged and mapped, even with different text formatting, between the systems and software of different manufacturers. An RTF file can be read and opened by almost any word processing program and editor. We’ll explain what distinguishes RTF and where it’s used.
Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...
WhatsApp is one of the most popular messaging services, which is also due to its easy setup. With our guide, you can quickly create a WhatsApp account and use the app with all its features after a short time. From downloading to verification and profile settings, we’ll show you the simplest way to activate WhatsApp.
Facebook's messaging function has long become indispensable as a means for many people to keep in touch with friends and colleagues – even on the move. Using Facebook Messenger app on your phone tends to use up a lot of battery power and internet data. Fortunately, there are good alternatives that allow you to navigate Facebook chats just as easily and quickly, and that often also help to protect...
Do you like microblogging, but no longer want to depend on the market leader? Mastodon and Twitter both offer almost the same features but take different approaches. While Twitter is now run by just one person, Mastodon is organized in a decentralized manner. What are the pros and cons of this alternative?
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.
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