How to recover deleted WhatsApp messages
How to recover deleted WhatsApp messages: Step by step
  • Social media

You archived or deleted a WhatsApp chat and now need to get it back? There are various methods available for both Android and iPhone owners to recover a deleted WhatsApp chat although you will have needed to have done a backup beforehand. Our article explains step by step what you need to do to retrieve deleted WhatsApp messages.

How to recover deleted WhatsApp messages: Step by step
WhatsApp without a phone number
Using WhatsApp without a phone number
  • Social media

While WhatsApp technically requires a valid mobile phone number to work, it is possible to use WhatsApp without a SIM. This is typically achieved by either using a landline number or the “Linked devices” option. In this article, we explain how you can you use WhatsApp without a phone and when this option might be useful.

Using WhatsApp without a phone number
How to start a podcast
How to start a podcast: These 6 steps will make it happen!
  • Online sales

In 2006, only 22 percent of the adult population in the United States was aware of podcasting, but by 2021, this figure had risen to 78 percent. So if you’re planning to create a podcast, chances are it will get listed to by someone. There are many guides on how to make a podcast yourself. But what does it really come down to? What equipment does it take? A guide.

How to start a podcast: These 6 steps will make it happen!
hreflang: basics, examples and common errors
hreflang: The HTML attribute for multilingual websites
  • Search engine marketing

To offer a website in several languages is a challenge in every respect. Apart from the translation and preparation of the navigation elements and content, other aspects such as networking and search engine optimization of the different versions require effort and a planned approach. To make sure that all your efforts are not in vain, and that search engines like Google can identify all the...

hreflang: The HTML attribute for multilingual websites
Google Sheets – translate automatically
Translate in Google Sheets: the formula for translating tables
  • Online sales

The Google Sheets Translate formula is a simple tool to automatically translate words and entire sentences within Google tables. The formula uses the tried-and-tested Google translator. So the range of languages available is rather extensive. For word documents, Google provides a similar function within Google Docs.

Translate in Google Sheets: the formula for translating tables
The best translation apps for Android and iOS
The best translation apps: which is the right one for you?
  • Web analytics

Finding the right apps for translating can be a challenge given the vast number of apps available in app stores. Different apps cater to different needs. Which translator app is recommended for speech recognition, for example? Read on to explore a detailed overview and comparison of the best apps for translation for Android and iOS devices.

The best translation apps: which is the right one for you?
Buyer decision process
Buyer decision process and types explained
  • Online sales

There are various steps between the perception of a product or offer and its purchase, which are summarized under the term “buying decision”. The buying decision is a generic term for complex emotional and rational processes and influences that lead to a purchase. Find out here what types of buying decision there are and how the buyer decision process works.

Buyer decision process and types explained
Paywall
What is a paywall?
  • Online sales

The internet is no longer a place for open information and free content. If you browse the web today, you’ll very likely be met with access restrictions and payment barriers – so called paywalls. To be able to read digital content, you often have to open your wallet. What implications does paid content have on how we form our opinions and browse the internet, and what kinds of paywalls exist...

What is a paywall?
WhatsApp video call not working
What to do when WhatsApp video call is not working
  • Social media

What do you do if WhatsApp video call is not working? The reasons why a video call in the app doesn’t work can be many. It starts with a lack of an internet connection and can extend to data saving mode or server problems. We present various sources of error and solutions so that you can quickly start using the WhatsApp video call again.

What to do when WhatsApp video call is not working
Delete Skype account
How to delete a Skype account
  • Social media

To delete your Skype account, you first need to delete your Microsoft account. This can be done from the desktop as well as in the app. Alternatively, you can make your Skype account invisible so that it can no longer be found via the search function. We will explain both ways. You will also learn what you should consider before deleting your Skype account.

How to delete a Skype account

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.