Your guide to becoming a social media influencer
10 tips on how to become an influencer
  • Social media

Influencers are today’s digital trendsetters. Their videos and photos on YouTube and Instagram can have a tremendous influence on consumer behavior. And with the rise in influencer marketing, this advertising format has become a lucrative profession. But how do you become an influencer? Take a look at our top 10 tips and find out.

10 tips on how to become an influencer
TikTok Advertising
TikTok Ads: how to advertise on the TikTok video-sharing network
  • Social media

TikTok is an emerging social video-sharing network that allows private and business users to post personal photos and videos, and place ads. Millennials are the main target audience of TikTok Ads. Thus, advertising on the social media app can be a great way to target this specific audience compared to placing simple banner ads on traditional websites.

TikTok Ads: how to advertise on the TikTok video-sharing network
The best content marketing tools
Content marketing tools
  • Search engine marketing

If you want to pursue your content marketing strategy in a focused manner from start to finish, it requires perseverance and purposeful work to implement it. From the research to the monitoring, many different people are involved. Countless tasks need to be divided, scheduled, and then completed. Professional content marketing tools can facilitate this work.

Content marketing tools
WhatsApp alternatives
The best WhatsApp alternatives
  • Social media

Invitations to dinner parties; updates about work; an excursion with the college soccer team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on the market. But this networking comes with its disadvantages too: the main one being that WhatsApp shares user data...

The best WhatsApp alternatives
IFERROR function in Excel
Using IFERROR function in Excel to avoid problems
  • Online sales

Error messages are never fun. That’s why Excel has the IFERROR function. It allows you to catch error messages and replace them with a custom message or a value. Most importantly, the helpful IFERROR function ensures that your whole formula doesn’t fall apart if you make a typo.

Using IFERROR function in Excel to avoid problems
Selling art online
Selling art online – the basics
  • Online sales

These days artists have a variety of ways to sell art online. In this article, we will describe the advantages and disadvantages of selling art online. In addition, you will learn about the importance of your own artist’s website, why a social media presence is important, and what you should consider when choosing an online gallery.

Selling art online – the basics
Tips for usability in your mobile web store
10 tips for usability in mobile commerce
  • Online sales

The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, web store operators who fail to notice the trend and optimize their site accordingly can lose out on many potential customers, and therefore, a...

10 tips for usability in mobile commerce
Screencast
Screencasting: how to do a screencast with screen recording
  • Online sales

When it comes to explaining the complex features of computer programs, written instructions only go so far. Screencasts can help you to explain complex processes in a simple and entertaining way, to show what’s happening on your screen. Keep reading to find out how to make a screencast and what you should take into consideration during preparation and editing.

Screencasting: how to do a screencast with screen recording
WhatsApp Desktop video call
WhatsApp Web video calls with WhatsApp Desktop
  • Social media

A WhatsApp web video call is not yet one of the features of the popular messenger service’s web version. However, those who use the desktop version have been able to make WhatsApp desktop video calls since 2021. All it takes is a WhatsApp account, a connected smartphone, and a QR code. We explain how to make a WhatsApp video call on PC.

WhatsApp Web video calls with WhatsApp Desktop
Steam Family Sharing
Steam Family Sharing: how to share your Steam library
  • Social media

The Steam Family Sharing feature lets you share games with up to five other users on a maximum of ten computers. We’ll explain what exactly the Steam Family Library is, what its advantages and disadvantages are, as well as its restrictions, and how you can share your games on Steam in just a few steps. Our article’s got it all covered.

Steam Family Sharing: how to share your Steam library

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.