Your guide to becoming a social media influencer

How to become an influencer

Influencers are modern, digital trendsetts whose YouTube videos and Instagram posts are viewed, shared, and liked millons of times. These people are icons to their fans, and have a considerable influence over their consumer behavior. Influencer marketing relies on this as an effective form of advertising and makes it a lucrative profession. However, the path to becoming a social media influencer...

How to get more Instagram followers

How to get Instagram followers – our top tips

Facebook’s subsidiary Instagram is growing in interest for companies. Considering it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favorite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get...

Pinterest vs. Instagram: a comparison

Pinterest and Instagram: comparing two image-sharing networks

The success of the image-sharing networks, Pinterest and Instagram, shows the significant marketing potential of social media. Since their launch in 2010, the two platforms have established themselves as big players in the American market and worldwide. However, business owners considering these platforms for marketing campaigns should be aware of their differences in order to assess whether they...

What is fake news?

What is fake news? Definition, types, and how to detect them

Fake news refers to false reports predominantly shared via social networks such as Facebook, YouTube, and Twitter. Because of the flood of information available online, fake news can be difficult to detect and can contribute to the spreading of disinformation to shape public opinion. However, there are a couple of ways to help you spot whether a piece of information is fake news or not.

Deleting your Spotify account

Deleting your Spotify account – how to do it

Many users have trouble deleting their Spotify account at first. In our guide, we will explain the necessary steps to do so. Although the Swedish music streaming service had more users in 2019 than ever before, there are several reasons why you may want to delete your Spotify account. Here you will learn what steps need to be taken.

Social Media | Pinterest for businesses

Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can therefore use the platform to curate their image and attract new...

Running a business Facebook page

How to run a successful company Facebook page

Gone are the days of social networks only serving as private contact between friends. Whether you’re an artist, a party, or a company: social media is the ideal way to communicate with fans, members, or customers. However, many start-ups and self-employed people underestimate the effort that goes into a successful business Facebook page.

Pinterest advertising

Pinterest advertising: all you need to know about Pinterest ads

It’s no longer a secret that advertising with social networks can effectively target specific customer groups. Each network offers a different set of benefits depending on its thematic orientation and functions. Pinterest focuses predominantly on image-based content. The pinboard network has almost no thematic restrictions and is therefore in high demand when it comes to advertising. What do you...

Advertising on Facebook

Social media marketing: success with Facebook ads

With its millions of visitors, Facebook is not only the world’s largest social network, but it has also transformed itself into one of the most effective platforms for online ad campaigns. By adjusting the settings, fan page operators are able to influence which user groups their Facebook ads reach. With the ad manager, different campaigns can be started and, thanks to targeting methods, displayed...

Skype alternatives

The best alternatives to Skype: 14 free applications for video calls

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is one of the pack leaders. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market. Some of these programs even boast extra features that can’t...


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