The planned social credit system in China should be introduced soon to better combat corruption and more efficiently regulate the market. Critics fear it will lead to surveillance and control of citizens and companies. European and US businesses will also need to get to grips with China’s social scoring system and its consequences soon to avoid problems.
Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.
Sentiment analysis is a process that involves automatic opinion detection. The method analyzes text to find out what people think about a certain product or brand. Using the insights gained from sentiment analysis, marketing campaigns can be steered more systematically. Sentiment analysis also uses text mining tools to analyze product reviews and comments on social media.
Data management is an important topic among corporate executives because few companies can do without digital data processing. Invoices are written on PCs, and sales taxes are reported online. This, in turn, results in increased obligations arising from data protection legislation. Good data management can also improve the effectiveness of business processes.
Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the corresponding query strings.
What is the house of quality? When you develop products, you have to meet customer needs, but not at the expense of fulfilling technical requirements. The house of quality, a diagram of tables and graphs, is a perfect tool for considering customer desires and technical feasibility when you are developing a new product.
Excel pivot tables can considerably ease the evaluation of data. Data analysis can be especially time-consuming and tedious with complex numerical series, but with Excel pivot, this doesn’t have to be the case. Simply place your data in the right context and filter the essential information in just a few clicks. The pivot table allows you to create expressive diagrams in no time. Find out all you...
Throughout the internet, users leave behind digital footprints: whether it’s while browsing your favorite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to connect the dots and find relationships. Marketers are able to extract important information from these findings in order...
The total amount of data generated worldwide increases by 40% every year. Many companies seek to make use of the constantly increasing mountain of data in order to increase their e-commerce business. But making use of such Big Data alone doesn’t add any value — enter data mining. Below you can find a discussion of the various analysis approaches involved in data mining, to give you an idea of how...
These days dealing and engaging with foreign languages is easier, quicker, and more direct than ever. Whether you’re at work or on holiday, numerous language tools and smartphone apps can help with the translation of difficult words, sentences, and online texts. Google Translate and alternative translation websites offer comprehensive tools that easily enable us to understand other languages....
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