If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?
Targeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on sales figures. As a regional service provider, you can achieve more by localizing your advertisements and as a specialized...
Tracking pixels are highly efficient data collectors that document user behavior and provide valuable information for online marketing. The tiny graphics can be easily implemented and act inconspicuously and without using many resources in the background. Nevertheless, there are a few things to keep in mind when using counting pixels to act in a GDPR-compliant manner.
For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimize pages for customers. But many users have since caught on to this questionable method of data collection and analysis, now deciding to block these investigative text snippets. But a new method of online tracking is on...
In recent years, so-called browser fingerprinting has established itself as a tracking method that doesn’t rely on the use of cookies. Web servers capture different characteristics from visitors’ browsers and determine their digital fingerprint based on them. They enable visitors to be recognized at a later date. While some information is automatically transmitted, it is mainly active elements...
The planned social credit system in China should be introduced soon to better combat corruption and more efficiently regulate the market. Critics fear it will lead to surveillance and control of citizens and companies. European and US businesses will also need to get to grips with China’s social scoring system and its consequences soon to avoid problems.
Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.
Sentiment analysis is a process that involves automatic opinion detection. The method analyzes text to find out what people think about a certain product or brand. Using the insights gained from sentiment analysis, marketing campaigns can be steered more systematically. Sentiment analysis also uses text mining tools to analyze product reviews and comments on social media.
Data management is an important topic among corporate executives because few companies can do without digital data processing. Invoices are written on PCs, and sales taxes are reported online. This, in turn, results in increased obligations arising from data protection legislation. Good data management can also improve the effectiveness of business processes.
Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the corresponding query strings.
Provide powerful and reliable service to your clients with a web hosting package from IONOS.
