Crowdsourcing
Crowdsourcing: How companies tap into their target audience’s engagement
  • Web analytics

When you use crowdsourcing, you are inviting people to help improve your company and products, and they usually do it for free. It may sound crazy, but it works – for both large companies and startups. In this guide, we will explain what crowdsourcing is, provide some inspiring examples and give you some tips on how to implement it in your company.

Crowdsourcing: How companies tap into their target audience’s engagement
Reverse image search
Reverse image search with Google: Search by image
  • Web analytics

Have you ever been visiting a new city and wanted to learn more about a particular landmark or building? Well, now you can. Simply take a photograph of it and try to find it using Google’s reverse image search. Google can take a photograph and use it to find similar images and corresponding information, so almost like an image search backwards. You can do this either through your browser or with...

Reverse image search with Google: Search by image
QFD - Quality Function Deployment
QFD: What’s behind Quality Function Deployment?
  • Web analytics

Before launching your new product, you should make sure that it will be well-received by customers. You can use Quality Function Deployment (QFD) to see which direction the product development should move in. The QFD method can also help you to improve an existing product and make it more successful in the long run.

QFD: What’s behind Quality Function Deployment?
Competitor monitoring
What is competitor monitoring and how can it help SMBs with SEO and SEM?
  • Web analytics

Regardless of the size of your business, competitor monitoring is an absolute must if you want to achieve success online. In this article, you will find out how monitoring and tracking your competitors can revolutionize your strategies for SEO and SEM. Read on for tips on finding the best keywords, backlinks, and opportunities for Google Ads.

What is competitor monitoring and how can it help SMBs with SEO and SEM?
Competition analysis on the internet
Competition analysis: the best tools for checking out the competition
  • Web analytics

If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

Competition analysis: the best tools for checking out the competition
Targeting
Targeting
  • Web analytics

Targeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on sales figures. As a regional service provider, you can achieve more by localizing your advertisements and as a specialized...

Targeting
Canvas fingerprinting – online tracking without cookies
Canvas fingerprinting: the cookie successor
  • Web analytics

For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimize pages for customers. But many users have since caught on to this questionable method of data collection and analysis, now deciding to block these investigative text snippets. But a new method of online tracking is on...

Canvas fingerprinting: the cookie successor
Browser fingerprints: tracking without cookies
Browser fingerprints: the basics and protection options
  • Web analytics

In recent years, so-called browser fingerprinting has established itself as a tracking method that doesn’t rely on the use of cookies. Web servers capture different characteristics from visitors’ browsers and determine their digital fingerprint based on them. They enable visitors to be recognized at a later date. While some information is automatically transmitted, it is mainly active elements...

Browser fingerprints: the basics and protection options
What is the social credit system?
China’s social credit system: A scoring system with far-reaching effects
  • Web analytics

The planned social credit system in China should be introduced soon to better combat corruption and more efficiently regulate the market. Critics fear it will lead to surveillance and control of citizens and companies. European and US businesses will also need to get to grips with China’s social scoring system and its consequences soon to avoid problems.

China’s social credit system: A scoring system with far-reaching effects
Customer journey: the basics of touch point analyses
Customer journey: turning viewers into paying customers
  • Web analytics

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

Customer journey: turning viewers into paying customers