The AIDA model: the formula for effective advertising?
What is the AIDA model?
  • Web analytics

The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a...

What is the AIDA model?
All about SocialBlade
SocialBlade: social media data on demand
  • Web analytics

Understanding social media means understanding numbers. While internal tools such as YouTube Analytics provide a lot of numbers, it is not always easy to understand them at first glance. The third-party provider SocialBlade has thus made it their business to prepare and present data from platforms such Instagram, Twitter and YouTube in a clear and concise manner.

SocialBlade: social media data on demand
The filter bubble: how it influences us
The age of the filter bubble – a small world in a large network
  • Web analytics

Shout out to diversity of opinions! But: how much do you really consider other people’s opinions? If you want to be informed as comprehensively and impartially as possible, it is important to think outside the box. In connection with the term 'filter bubble', the algorithms of Google, Facebook, and other online services have, however, been criticized for some time. The accusation: they create...

The age of the filter bubble – a small world in a large network
Google Home vs. Amazon Echo – A comparative study
The best smart speakers: Google Home vs Amazon Echo
  • Web analytics

Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers.

The best smart speakers: Google Home vs Amazon Echo
The best Google Analytics alternatives
The best Google Analytics alternatives
  • Web analytics

Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. We will examine applications with similar features to those offered by Google Analytics.

The best Google Analytics alternatives
Customer journey mapping: targeting the customer
Customer journey mapping: the company from the customer perspective
  • Web analytics

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.

Customer journey mapping: the company from the customer perspective
What is Quora?
What is Quora? The question portal, explained.
  • Web analytics

The English version of Quora has already established itself as a major question-and-answer portal and has been growing its dynamic community since 2010. Quora is a knowledge portal where users can communicate respectfully with each other. Quora combines the best elements of the social media, question-and-answer site, and discussion communities.

What is Quora? The question portal, explained.
Heat map analysis: usability check for you web project
Heat map analysis: how to visualize your visitors’ behavior
  • Web analytics

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions.

Heat map analysis: how to visualize your visitors’ behavior
A/B testing: statistic problems and other obstacles
Statistic problems and other obstacles with A/B testing
  • Web analytics

Website usability tests are a common method of optimizing your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analyzing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimization.

Statistic problems and other obstacles with A/B testing
A/B testing for website optimization
What is A/B testing?
  • Web analytics

Teaser Your product range is complete, the technical implementation is finished, and with the help of web designers and graphic designers, you have created the perfect visual concept for your online store. But what happens if clicks and conversions fail to materialize? Sometimes it’s down to a small aspect like a color, a button, or how single elements are arranged: any of these can dissuade...

What is A/B testing?