Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

What is Big Data?

Big Data: definition and examples

When we shop online, book vacations, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that are analyzed and used for a variety of reasons. But is there reason to be wary of leaving behind...

Kibana tutorial

Kibana dashboard tutorial for beginners

If large amounts of data have to be indexed and structured, the license-free engine, Elasticsearch, is a popular solution. The Kibana web interface is often used to present the processed data in an appealing form. Together with Elasticsearch and Logstash, this forms the so-called ELK stack. In our Kibana tutorial, we explain step by step how to get the server application Kibana up and running and...

Excel shortcuts

30 Excel shortcuts to speed up your work

Excel shortcuts enable you to carry out your work a lot faster, but you first have to learn them. We present you with 30 useful Excel key combinations that faciliate your daily work. From navigation, to inserting cells, to calculating totals. If there isn’t already a shortcut for a function you regularly use, you can easily create your own Excel shortcuts.

Web analytics and data privacy

Web analytics: data privacy when creating a profile

Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...

Best bill splitting apps

Splitting the bill: the best apps for sharing the cost

Whether it’s splitting the bill at the restaurant, keeping track of a household budget, or keeping a tab on vacation with friends: bill splitting apps help you share costs, calculate expenses, manage invoices, and pay off debts. They can also help facilitate financial cooperation. In the meantime, there are a number of tools that you can install for free. Here is a guide to the best apps for...

Google Tag Manager

Google Tag Manager: the hub for your tracking and testing snippets

Tools for recording and analyzing user behavior are part of everyday life for website operators. Yet the more codes you need to embed and keep track of, the more difficult and time-intensive the task becomes. How can you keep track of everything? The Google Tag Manager offers the perfect answer. Here you will learn how the tool created by the search engine giant works and how you can make best use...

Overview of the Best Website Traffic Checkers

The best free website traffic checkers at a glance

A website traffic checker quickly gives you an overview of how many visitors your website attracts and how they get to your website. It is important to answer the following questions: How successful is your page? Is cooperation worthwhile? A website traffic check is particularly useful in the context of competition analysis. Here we introduce six free tools that allow you to evaluate traffic...

SWOT analysis - How to create a positional analysis

What is a SWOT analysis?

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...


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