What do EU cookie laws mean for you?

EU cookie laws and how they affect your business

 

Cookies can be helpful business tools, but they often toe the data protection line dangerously. As a result of this tendency towards uncertainty, the EU has introduced a new cookie policy to protect its users. The new policy makes opt-in procedures compulsory, because the user...

 

What is a QR code?

What is a QR code?

 

What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...

 

Video conferencing

Video conferencing: How to make virtual meetings a success

 

Flexible working models are hard to imagine without video conferencing. Employees from different locations can meet easily for personal exchanges on a digital platform. But which software is recommended for optimal video conferencing? How can you make video conferencing more...

 

The best Facebook alternatives

What are the best alternatives to Facebook?

 

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But...

 

The best TeamViewer alternatives

Alternatives to TeamViewer

 

You don’t always have to use the market leader – this also applies to remote access. TeamViewer is still the most widely-used solution for remote management and online meetings, but there are numerous alternatives on the market which can be considered. We present some serious...

 

Best Video editing programs

The 7 best video editing programs of 2020: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

How to identify phishing e-mails and protect your data

Identifying phishing e-mails: the telltale signs at a glance

 

Scammers send out dubious e-mails attempting to obtain sensitive data from internet users every day. This is known as phishing and isn’t just annoying; fraudulent e-mails cost millions each year as internet users fall victim to them. We reveal how to identify phishing e-mails and...

 

Marking up your website with JSON-LD according to Schema.org

JSON LD gives the programmers the possibility of embedding meta data as script separately from web content. Separating HTML markup and semantic annotation helps ensure a more easily read source text and facilitates tagging meta data for dynamic web content. All of this makes JSON-LD a serious competitor of the data formats RDFa and Microdata.

WordPress newsletter plugins compared

E-mail marketing plays a decisive role for companies, while bloggers can also keep their readers up to date with a newsletter. But getting the e-mail newsletter into the inbox of customers and followers can be difficult: for this, you must integrate a registration form into your website. WordPress offers numerous tools for this purpose, including a multitude of WordPress newsletter plugins. Here...

Good customer service ensures long term success

Acquiring new customers is an important matter for every online store owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your store. How can you make use of resources to help extend the customer lifecycle?

CMS without database: the simple solution for small web projects

  • CMS

Do you know any content management systems without databases? These simple CMS systems are usually free, can be downloaded online, and can often be extended and adjusted to the user’s needs. Despite these advantages, are simple CMS platforms really a serious alternative to the classic CMS giants Drupal, Joomla and Typo3, which are linked to databases such as MySQL or MariaDB?

How to make your website mobile-friendly

The internet is becoming increasingly more mobile, which is proving challenging for website operators. There are still many websites which aren’t properly optimized for smartphones and tablets and can only be partly displayed. Since Google’s mobile update, these sites can expect significant visibility losses. Separate mobile websites, adaptive and responsive designs, and mobile plugins for content...

More productivity with IFTTT

The web service IFTTT lets users automate the processes of over 200 different web applications, services, and devices according to rules defined by users. The rules, also known as recipes, fall into one of two categories: 'if recipes' made of one component, and 'do recipes' composed of two. Many pre-packaged recipes can be found online, and can be easily tested, even by beginners. ...

Successful B2B e-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...

Creating and designing newsletter templates

Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalized design optimized for smartphones, tablets, and computer screens can ensure your company...

Social media for businesses: creating a Facebook page

A social media presence is essential for a successful marketing strategy, and maintaining a Facebook page is a key component of that strategy. What’s more, creating a Facebook page is simple. All companies, small and large, should ensure that they’re represented on the social media giant. Find out how here.

Search engine optimization from A to Z

Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimization, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you...


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