Successful B2B e-mail marketing
The ultimate guide to successful B2B e-mail marketing
  • E-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...

The ultimate guide to successful B2B e-mail marketing
Finding the best time to send newsletters
The best time to send e-mail newsletters
  • E-mail marketing

When do you read your e-mails? In the morning over a coffee, on the train en route to work, or even stretched out on the sofa in the evening? The question sounds odd – but it’s one that plagues marketers for hours when choosing a delivery strategy for newsletters. The send time and frequency of newsletters are closely connected to the open and click rate – and so play a key role in the success of...

The best time to send e-mail newsletters
Creating an e-mail list: tips and tricks
How to create and grow an e-mail list
  • E-mail marketing

Building a comprehensive e-mail list is the key to a successful e-mail marketing campaign. There are already various providers online that sell countless lists of e-mail addresses. It’s not advisable to purchase these ready-made lists, but you can find out which methods are recommended in our guide.

How to create and grow an e-mail list
Business e-mail format – do it right!
How to write a perfect business e-mail: tips for format and content
  • E-mail marketing

Do you want to write a professional mail but are not sure of the business e-mail format? Are you worried about making embarrassing mistakes? First, you must learn how to format a professional e-mail, to ensure that your message is received well. What should the greeting be? What is the perfect e-mail structure? How can you avoid that the subject line leads to your e-mail being disregarded? Here...

How to write a perfect business e-mail: tips for format and content
Integrating MailChimp into Wordpress: easily explained
How to use Mailchimp in WordPress
  • E-mail marketing

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.

How to use Mailchimp in WordPress
Successful e-mail campaigns: how to reach your customers
How to create a successful e-mail campaign
  • E-mail marketing

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

How to create a successful e-mail campaign
Email sign offs
Email sign offs: How to find the right email closing
  • E-mail marketing

Often neglected and yet so important: email sign offs. We often end an email with “Best” without even thinking about it. But the devil is in the details. How you end an email says a lot about you and the relationship you have with the email recipient. Keep reading to find out which email sign offs are appropriate and which you should avoid.

Email sign offs: How to find the right email closing
Successful customer retention with newsletter marketing
What is e-mail marketing? Definition and tips to get started
  • E-mail marketing

E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...

What is e-mail marketing? Definition and tips to get started
How to optimize professional e-mail signatures
How to optimize your e-mail signature
  • E-mail marketing

A professional e-mail signature is a standard part of business communication. Private users can also stand to gain from these e-mail additions. But what exactly does a good e-mail signature contain? And which information should your company include when sending messages to customers or business partners?

How to optimize your e-mail signature
More clicks with personalized newsletters
How to create a personalized e-mail newsletter
  • E-mail marketing

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the...

How to create a personalized e-mail newsletter