How to create the perfect style guide for your website

Web style guides – a detailed design concept for your website

 

Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions...

 

SEO guide for small businesses

The ultimate SEO guide for small businesses

 

For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their...

 

iCloud with a custom domain

How to use iCloud with a custom email domain

 

The new premium subscription iCloud+ gives users the opportunity to use Apple’s popular cloud service with additional features. Among other things, the paid membership allows you to link the iCloud with your personal domain to send emails in the usual Apple environment using a...

 

What is dropshipping?

What is dropshipping?

 

Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes...

 

Types of domain

What are the different types of domains?

 

When discussing web addresses, you’ll often come across terms like top-level domain, second-level domain, sub domain, ccTLD (country code top-level domains), and gTLD (generic top-level domains). What do all these different domain types mean and how many domain endings even...

 

How much does a domain cost?

How much does a domain name cost? Tips for planning your budget

 

Whether professional or private, you can gain awareness with your own website. However, in many cases this comes at a price. Besides hosting and web design you also have to consider your Internet address – your domain. But how much does a domain name cost? Find out what factors...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

ARPANET: The internet in its infancy

Before the internet, there was Arpanet. In the beginning, the network was only four computers, yet, it was extremely important for the development of the digital world. During the Cold War, several American scientists and technicians created the cornerstones of a global network. Learn more about the interesting history of Arpanet and the network’s technical achievements.

A marketing mix: the right strategies for success

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

What is a SWOT analysis?

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...

Arduino vs. Raspberry Pi: a comparison of the microcontroller and single-board computer

DIY projects such as timers, remote controls, robots, and drones are becoming ever more popular. Knowledge of such things as electronics and programming, though, is fading into the background – thanks to ready-to-use, affordable components such as Arduino boards and minicomputers like Raspberry Pi. They allow for novices and amateur hobby craftsmen to obtain their own results quickly without...

URL: definition and areas of application

The Uniform Resource Locator (short: URL) is one of the basic standard tools of the internet. URLs make it easy to uniquely identify resources on the internet and find their location. Internet users use webpage URLs to surf the web, follow hyperlinks or download files. The concept is based on a human tangible syntax that is automatically read out and interpreted by machines.

"Error establishing a database connection": an explanation of the WordPress database error

"Error establishing a database connection": this WordPress database error can drive website operators and internet users mad! What do you do when your WordPress site displays this error message? We explain how to locate the error and which steps you need to take to fix it. Our instructions will help you to understand why this error occurs and what you have to do in order to make your website work...

HATEOAS: what does the acronym mean?

REST (Representational State Transfer) plays an important role in the development of modern web applications. Part of the concept, which distinguishes itself from comparable solutions due to its demand for a universal interface, is an internal application structure that follows the HATEOAS approach. This article reveals what’s behind this acronym and why exactly HATEOAS is so important for REST.

Information architecture – the backbone of every website

The successful information architecture of a website ensures that users and search engines can quickly and easily orient themselves within a website. Anyone who categorizes page content in a sensible way and structures it efficiently facilitates both daily work on the page and later expansion of the website. As a basic framework of the website, information architecture is an important factor in...

Password manager – a glance at the best tools

Would you give your bank account pin number to a stranger? Certainly not. However, this is essentially just what you are doing if you don’t secure your online banking log-in with a password that can’t be figured out by hackers in a matter of seconds. In order to be able to create and manage all of your passwords in a completely secure way, it is worth making use of a password manager.

Linking restrictions due to ECJ judgement

There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check,...


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