Email Blocklists
What is email blacklisting and how to avoid get blacklisted
  • E-Mail security

How can you protect yourself from a flood of spam in your inbox? Blocklists are used to filter out emails from known spam senders. But what should you do if you yourself land on a blocklist? Keep reading to find out everything you need to know about email blacklists.

What is email blacklisting and how to avoid get blacklisted
What Is Pharming?
What is pharming and how to protect pharming attacks
  • E-Mail security

The internet is not only a vast marketplace for companies, but also a gold mine for criminals. They attempt to steal user data and redirect financial transactions by constantly developing new methods. One popular technique is called pharming. But how does pharming work and how can internet users protect themselves?

What is pharming and how to protect pharming attacks
How to identify phishing e-mails and protect your data
How to recognize phishing e-mails and protect your data
  • E-Mail security

Scammers send out dubious e-mails attempting to obtain sensitive data from internet users every day. This is known as phishing and isn’t just annoying; fraudulent e-mails cost millions each year as internet users fall victim to them. We reveal how to identify phishing e-mails and how to render your inbox harmless.

How to recognize phishing e-mails and protect your data
Successful B2B e-mail marketing
The ultimate guide to successful B2B e-mail marketing
  • E-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...

The ultimate guide to successful B2B e-mail marketing
Finding the best time to send newsletters
The best time to send e-mail newsletters
  • E-mail marketing

When do you read your e-mails? In the morning over a coffee, on the train en route to work, or even stretched out on the sofa in the evening? The question sounds odd – but it’s one that plagues marketers for hours when choosing a delivery strategy for newsletters. The send time and frequency of newsletters are closely connected to the open and click rate – and so play a key role in the success of...

The best time to send e-mail newsletters
Creating an e-mail list: tips and tricks
How to create and grow an e-mail list
  • E-mail marketing

Building a comprehensive e-mail list is the key to a successful e-mail marketing campaign. There are already various providers online that sell countless lists of e-mail addresses. It’s not advisable to purchase these ready-made lists, but you can find out which methods are recommended in our guide.

How to create and grow an e-mail list
Business e-mail format – do it right!
How to write a perfect business e-mail: tips for format and content
  • E-mail marketing

Do you want to write a professional mail but are not sure of the business e-mail format? Are you worried about making embarrassing mistakes? First, you must learn how to format a professional e-mail, to ensure that your message is received well. What should the greeting be? What is the perfect e-mail structure? How can you avoid that the subject line leads to your e-mail being disregarded? Here...

How to write a perfect business e-mail: tips for format and content
Integrating MailChimp into Wordpress: easily explained
How to use Mailchimp in WordPress
  • E-mail marketing

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.

How to use Mailchimp in WordPress
Successful e-mail campaigns: how to reach your customers
How to create a successful e-mail campaign
  • E-mail marketing

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

How to create a successful e-mail campaign
Email sign offs
Email sign offs: How to find the right email closing
  • E-mail marketing

Often neglected and yet so important: email sign offs. We often end an email with “Best” without even thinking about it. But the devil is in the details. How you end an email says a lot about you and the relationship you have with the email recipient. Keep reading to find out which email sign offs are appropriate and which you should avoid.

Email sign offs: How to find the right email closing