• 01.10.2020
• Online sales

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly exhaust participants, leading to what is now being called “Zoom fatigue”. Keep reading to find out what causes this and which...

• 01.10.2020
• Know-how

There are more than 200 CMD commands available with Windows. The command prompt can be used to control large parts of the operating system, computer, or drives. You can also use the Windows “command prompt” commands to organize your files or run network tasks. To do this, though, you have to know the right commands. Here we explain how to use CMD commands and which functions they have. Our article...

• 01.10.2020
• Security

Whenever you go online, you constantly have to use passwords, whether for online banking, online shopping, or logging into a company network. Unfortunately, these passwords aren’t always as secure as they should be. Using a one-time password (OTP) is one way to better protect yourself. In this article, you’ll find out what a one-time password is and why you might want to use one.

• 01.10.2020
• Search engine marketing

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

• 01.10.2020
• Search engine marketing

The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...

• 01.10.2020
• Search engine marketing

The Amazon daughter company Alexa Inc. collects lots of data relating to how often and from where a website is visited, and then builds a ranking list from this data. But for many website operators, the Alexa rank is a bit of a mystery. How does the internet giant actually calculate the ranking, and what exactly does it signify? This digital guide offers the best tips and measures which can all...

• 01.10.2020
• Online sales

Do you want to convince potential customers to make a purchase? Ever heard about confirmation bias? It’s a reasoning error that nearly every person is liable to commit. And it can be used to your advantage in marketing to acquire customers. We explain what confirmation bias is all about and give examples of how marketers can use it to achieve their goals.

• 01.10.2020
• Web development

If you want to be able to react to input on your website, eventually you will have to deal with callback functions. This type of function enables you to design your own web project with JavaScript to operate in a personalized and interactive way. In this article, you will learn what a callback function is, how it works and in which programming languages it is still used.

• 30.09.2020
• Web development

Did you know that on very small keyboards there is a numeric keypad you can activate? You can access this along with other useful functions by using the Fn key. If you want to be able to use these functions without having to use a keyboard shortcut, all you need to do is enable or disable this key. In this article, we’ll show you how to do this and which specific functions you need to be able to...

• 30.09.2020
• Web development

The Ctrl key only has a function when it is combined with other keys. There are a variety of Ctrl key shortcuts which enable you to perform common commands in programs or in the operating system with exceptional speed. These can save time because you no longer need to access a function using the mouse or accessing it via the menu. We have compiled an overview of the most important shortcuts for...