What is IPTC data?
IPTC: easily view and edit image metadata
  • Web design

The international IPTC-IIM standard for describing images allows information such as copyright notices, names, and headings to be saved and made available directly within the image data. The standardized file format makes it easier for editorial and press agencies to archive their images. Learn how to include and view IPTC image metadata.

IPTC: easily view and edit image metadata
How to change the keyboard language in Windows 7
How to change the keyboard language in Windows 7
  • Configuration

So, you want to change your keyboard language and are using Windows 7. In this case, look to the Alt and Shift keys as your helpers. By pushing these two keys at the same time, you can change your keyboard layout in Windows 7. But there’s much more you can do: From the placement of the language bar to the keyboard shortcut itself, you can customize the system to suit your needs. In this guide, you...

How to change the keyboard language in Windows 7
Private browsing Safari
Private browsing in Safari
  • Online sales

Browsing the internet without leaving a trace – that’s the promise of incognito mode. In Safari, it goes by the name of “private browsing” and ensures that your browser history, cookies, and cache data aren’t saved locally. We’ll show you how to activate and deactivate private mode in Safari on various devices.

Private browsing in Safari
Varnish cache: the basics about the web accelerator
Varnish Cache: a performance boost for dynamic websites
  • Technical matters

When a web project is growing and the user rates are beginning to skyrocket, some web servers may quickly become overworked when it comes to dispatching requested content. A hardware upgrade may seem like the only option, but this can be an expensive undertaking. Varnish hosting offers an affordable alternative. But despite the excellent performance it delivers, the software still has its...

Varnish Cache: a performance boost for dynamic websites
Hindsight bias in marketing
What is hindsight bias in marketing?
  • Online sales

Hindsight bias is a highly complex cognitive bias that is due to people’s memories being more malleable than assumed and various subconscious processes. This makes defining it difficult. Hindsight bias is also paradoxical, because in hindsight events are often perceived as being inevitable but also as less predictable at the same time. How can this be explained?

What is hindsight bias in marketing?
The IKEA effect applied to marketing
The IKEA effect: Why you should include DIY elements in your products
  • Online sales

Anyone who buys a wardrobe from IKEA knows they’ll need a hammer and screwdriver to assemble it once they get home. This not only lowers the sale price, but also has a rather surprising effect on customers, which psychologists have baptized the “IKEA effect”. If used correctly, this phenomenon can help companies in almost every sector improve their marketing and boost sales.

The IKEA effect: Why you should include DIY elements in your products
Survivorship Bias in Marketing
Survivorship bias: why you can’t copy someone else’s success story
  • Online sales

Have you followed an email marketing strategy to the letter just as it was described in an online magazine’s success story, only to not experience the expected sales boom? Then you have probably been the victim of a case of “survivorship bias”. We explain how you made this reasoning error and how you can actually use it to your advantage to achieve better results.

Survivorship bias: why you can’t copy someone else’s success story
Turning on incognito mode in Chrome
Incognito mode in Chrome: how to browse privately
  • Online sales

If you want to surf the Internet in private, your best option is to use the Chrome incognito mode. Incognito mode is a security feature that lets you browse the Internet without your history, cookies or other browsing data being stored. Read on to find out how to go incognito in Chrome and why you might want to do this.

Incognito mode in Chrome: how to browse privately
Hard drive not detected
Hard drive not detected – here’s what you can do
  • Configuration

Sometimes errors in the Windows operation system can lead to a hard drive not being recognized. This causes problems for users attempting to use internal or external disk drives. Our step-by-step guide will explain various reasons for this and present corresponding solutions, including the use of the system utility “Disk Management”.

Hard drive not detected – here’s what you can do
Raspberry Pi: How to set up an SSH server
Raspberry Pi: activating and using SSH access
  • Configuration

Raspberry Pi has established itself as a reliable basis for servers of various types. Access – for configuration and maintenance purposes – rarely takes place on the mini computer itself, but mostly on a desktop computer in the same network. The communication protocol is the secure SSH (secure shell), which isn’t enabled by default and hasn’t been for some time. How to activate the Raspberry Pi...

Raspberry Pi: activating and using SSH access