Halo Effect in marketing
Halo effect: first impressions and their role in marketing
  • Online sales

First impressions are very important both in life and in marketing. The halo effect ensures that the first impression sticks for a long time. From a technical standpoint, it does not matter whether the first impression was good or bad. Both will be remembered. The halo effect has been demonstrated through many examples.

Halo effect: first impressions and their role in marketing
Referral marketing
Referral marketing: when satisfied customers bring in more customers
  • Online sales

Personal product or service recommendations have a significant influence on purchasers’ decisions. In referral marketing, companies take advantage of this effect. Satisfied customers are motivated to share their experiences and, in doing so, attract new customers. Keep reading to find out how referral marketing works, including real examples and tips.

Referral marketing: when satisfied customers bring in more customers
Introduction to cURL in Windows
Getting started with cURL in Windows
  • Tools

cURL is integrated into Windows 10 and is a complex web development tool. It enables direct communication with websites via the Windows command prompt window without having to use an FTP client or browser. In this article, we will provide you with practical examples to help you learn the basics of using cURL for Windows.

Getting started with cURL in Windows
Evergreen content
Evergreen content – timeless content for websites
  • Online sales

Timeless content known as evergreen content can attract new visitors to your website while remaining relevant for years to come. Even more so than short-lived content such as up-to-the-minute news, evergreen content requires good editorial quality and research, along with the right keywords for search engines. This way, you’ll reach internet users with general questions about your topic,...

Evergreen content – timeless content for websites
Smishing
Smishing: the best tips to fight against SMS phishing
  • Online sales

Most Internet users likely will have heard of phishing, but what is smishing? The new threat works via cell phone. We explain how the SMS scamming method works and what content cyber criminals frequently utilize for SMS phishing. Learn what to watch out for in order to distinguish an authentic SMS from a phishing SMS.

Smishing: the best tips to fight against SMS phishing
What is Vishing?
Vishing: How to identify voice phishing and fend off attackers
  • Online sales

Vishing (voice phishing) is a contemporary scamming method through which scammers attempt to get hold of your personal data. In doing so, cyber criminals in most cases impersonate a company employee over the telephone in order to obtain sensitive data. With the help of specific examples from real life, we explain how you can identify voice phishing and protect yourself against attacks.

Vishing: How to identify voice phishing and fend off attackers
Server Message Block (SMB)
SMB (Server Message Block): definitions, tasks, and applications
  • Know-how

Sending data between computer systems usually takes users a matter of seconds. But for the devices involved to “talk” to each other, it requires clear communication standards to be in place. These standards are defined by protocols like Server Message Block (SMB). Find out in the following article what the Microsoft protocol does and how it has changed over the years.

SMB (Server Message Block): definitions, tasks, and applications
svchost.exe
svchost.exe: the service host in Windows operating system tests
  • Know-how

The svchost.exe process is typically displayed multiple times when you open Windows Task Manager. That's because it’s a system program that’s needed for running other applications. However, if svchost.exe creates problems, for example, by using too many system resources, it’s good to know how to determine the possible causes.

svchost.exe: the service host in Windows operating system tests
UML component diagram
UML component diagrams: efficient modelling systems with software modules
  • Web development

A component diagram is a UML-based development tool that portrays software modules as well as more complex system architectures, and also specifies interactions of ports and interfaces. UML component diagrams help to improve cost effectiveness since they focus on modules that are used multiple times and that are reused during the planning and design stage.

UML component diagrams: efficient modelling systems with software modules
Creating a YouTube timestamp link
How to create a YouTube timestamp link with a start time marker
  • Web development

Creating a YouTube timestamp link with a start time marker is the easiest way to share a video that you want to start playing at a specific point. This ensures that the recipient only receives the information that is relevant to them, especially when it comes to long videos. So, how do you create a YouTube timestamp link?

How to create a YouTube timestamp link with a start time marker