Most popular domain extensions

Would you have guessed? These are the most popular domain extensions!

 

The most popular domain extensions (also called “top-level domains” or “TLDs” for short) have been available on the Internet for over thirty years. Millions of websites have opted for these endings. Country-specific domain extensions are up high in the top 10 list – is the .us...

 

WordPress SEO tips

WordPress SEO for beginners

 

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is...

 

Types of domain

What are the different types of domains?

 

When discussing web addresses, you’ll often come across terms like top-level domain, second-level domain, sub domain, ccTLD (country code top-level domains), and gTLD (generic top-level domains). What do all these different domain types mean and how many domain endings even...

 

E-mail etiquette: rules for the perfect e-mail

E-mail etiquette: tips for good internet communication

 

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules,...

 

Website types

7 popular types of websites: Which is right for you?

 

There are more than 1.7 billion websites on the Internet. However, not all websites are created equal. If you want to be successful online, you will need a web page that engages your target group with its design, structure, and content. In this article, we will present the 7 most...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

Creating a website with WordPress: a Beginner’s Guide

Create your own WordPress website: It’s that easy!

 

Do you want to have your own website, but you have hardly any programming skills? With a content management system, you can create a homepage for yourself or your company without HTML knowledge. Our WordPress guide will guide you step-by-step through the website making process,...

 

Zend Framework: the open source architecture simplifies the development of your web application

The Zend Framework provides a professional structure for the development of different web applications. For example, you can program e-commerce as well as content projects and SaaS projects using the PHP script collection, saving you lots of time due to the ready-made components. In our guide, you can find out which features you can implement with the framework and which important role the...

Twitter Ads: Twitter for businesses – part 3

Advertising campaigns on social media need to be well organized. As a huge market in which each social media platform follows its own rules, each also requires its own strategies. On Twitter, you advertise with so-called ‘Twitter Ads’. But what exactly are Twitter ads, and what sort of campaigns does Twitter offer? What does the pricing model for advertising on Twitter look like? How can you...

The most popular Picasa alternatives at a glance

Ever since Google discontinued the popular photo editing and management software, Picasa, many former users have been looking for good Picasa alternatives. There are numerous programs to choose from that often offer the same, or at least similar, features as the trusted Google tool. Our guide offers a practical overview of the best alternatives to Picasa.

Twitter Analytics: Twitter for businesses – Part 2

Using Twitter for social media marketing can be very time consuming. To further a company’s ability on Twitter, a business can draw on tools for support. Whether for the publishing of tweets, editorial planning, overall timing, or growing a following, there is a helpful tool for every aspect of Twitter. But an all-around analysis of a Twitter account can also assist your marketing approach. For...

Advertising on Instagram

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve...

MPLS: What’s behind the network technology

Speed and reliability play an important role for data transfer in networks. They reflect the quality of the connection, which is why providers do everything they can to guarantee the agreed services. A method primarily used in virtual private networks is the so-called multiprotocol label switching (MPLS).

Affinity marketing: Advertising through reference groups

What is affinity marketing? This form of online marketing is relevant to all of us, whether we want it to be or not. The techniques of affinity-based advertising are particularly successful in e-commerce. This article defines the term affinity marketing, and provides information about the methods and relevance of this marketing technique.

Viral marketing: digital word of mouth

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the...

Neighbor Discovery Protocol (NDP) – what is it?

Network configurations today are done quickly. For those who do not rely on their own fixed settings for routers, computers, and more, the Internet Protocol family provides the appropriate set of automatic mechanisms to determine critical parameters, such as the default gateway, IP address, and MAC address.

Web frameworks – overview and classification

Frameworks are an integral part of web engineering. Instead of writing applications from scratch, programmers can rely on tried and tested software frameworks from pre-defined classes and methods for object-oriented software development. Choosing an appropriate web framework is anything but easy. We explain how different kinds of frameworks work and what you should know to find the perfect web...


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