Excel Pivot Tables
Pivot tables: using Excel to its fullest
  • Web analytics

Excel pivot tables can considerably ease the evaluation of data. Data analysis can be especially time-consuming and tedious with complex numerical series, but with Excel pivot, this doesn’t have to be the case. Simply place your data in the right context and filter the essential information in just a few clicks. The pivot table allows you to create expressive diagrams in no time. Find out all you...

Pivot tables: using Excel to its fullest
What is data-driven marketing?
Data-driven marketing: from big data to smart data
  • Web analytics

Throughout the internet, users leave behind digital footprints: whether it’s while browsing your favorite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to connect the dots and find relationships. Marketers are able to extract important information from these findings in order...

Data-driven marketing: from big data to smart data
What does reputation management mean?
Reputation management: How to show your best side
  • Online sales

The good reputation of a company is enormously important – especially on the internet. Through well thought-out reputation management, you can ensure that public attitude toward your brand doesn’t fall into the negative. For this, you need to know your target audience and their interests on the internet, and observe their behavior on social media. We explain what exactly is meant by online...

Reputation management: How to show your best side
Data mining: analysis methods for big data
Data mining: analysis methods for big data
  • Web analytics

The total amount of data generated worldwide increases by 40% every year. Many companies seek to make use of the constantly increasing mountain of data in order to increase their e-commerce business. But making use of such Big Data alone doesn’t add any value — enter data mining. Below you can find a discussion of the various analysis approaches involved in data mining, to give you an idea of how...

Data mining: analysis methods for big data
Deep learning vs. machine learning
Deep learning vs. machine learning – what are the differences?
  • Search engine marketing

Ever more technologies incorporate artificial intelligence (AI). But to understand how it’s possible for Alexa and Siri to provide us with the right answers to our queries or deliver personalized music recommendations, we need to understand the concepts behind AI. Machine learning and deep learning are two central approaches in AI applications. The terms are often used synonymously, but there are...

Deep learning vs. machine learning – what are the differences?
Password protect pdf
Password protect PDFs: How to encrypt a PDF
  • Online sales

Due to its platform independence and the option to combine text and images with navigation aids in one document, the PDF format has been one of the most popular file formats for years. But when it comes to the security of the files, the same applies as to all other digital files: Only by password protecting PDFs is the information contained in the file secured. But how do you encrypt a PDF?

Password protect PDFs: How to encrypt a PDF
How chatbots are revolutionizing online marketing
Chatbots in online marketing
  • Online sales

Mobile advertising, Facebook marketing, and marketing automation: marketers are making their way even closer to the user, trying to understand them so they can show them advertisements tailored to their needs and reach them over the most appropriate channel. Only a few have actually been successful on one level of online communication: private Facebook and WhatsApp chat. This should soon change....

Chatbots in online marketing
Convert Excel to PDF
Convert Excel files to PDFs
  • Online sales

In order to convert an Excel file to PDF format, you don’t need a special program. Within the Office application itself, Excel files can be easily saved or exported as a PDF. This is convenient because PDF files are smaller in file size and thus easier to share online. This article shows you how to convert your documents.

Convert Excel files to PDFs
Excel SUMPRODUCT function
Excel: What can you do with the SUMPRODUCT function?
  • Online sales

Besides its clear tables and informative diagrams, Excel impresses in its ability to perform complex calculations automatically. Microsoft’s spreadsheet software offers many different tools to help you do just that. For example, you can use Excel’s SUMPRODUCT function to add and multiply values in a single step. We’ll explain how it works.

Excel: What can you do with the SUMPRODUCT function?
Removing Excel Duplicates
Deleting Duplicates in Excel: How it Works
  • Online sales

The Microsoft program Excel makes storing and processing data a piece of cake. But the more entries are added to a table, the greater the chance that some values are duplicated in the process. Excel offers a function for removing duplicates to solve this problem with ease. This allows you to delete redundant double entries with just a few clicks.

Deleting Duplicates in Excel: How it Works