What do EU cookie laws mean for you?

EU cookie laws and how they affect your business

 

Cookies can be helpful business tools, but they often toe the data protection line dangerously. As a result of this tendency towards uncertainty, the EU has introduced a new cookie policy to protect its users. The new policy makes opt-in procedures compulsory, because the user...

 

What is a QR code?

What is a QR code?

 

What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...

 

Video conferencing

Video conferencing: How to make virtual meetings a success

 

Flexible working models are hard to imagine without video conferencing. Employees from different locations can meet easily for personal exchanges on a digital platform. But which software is recommended for optimal video conferencing? How can you make video conferencing more...

 

The best Facebook alternatives

What are the best alternatives to Facebook?

 

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But...

 

The best TeamViewer alternatives

Alternatives to TeamViewer

 

You don’t always have to use the market leader – this also applies to remote access. TeamViewer is still the most widely-used solution for remote management and online meetings, but there are numerous alternatives on the market which can be considered. We present some serious...

 

Best Video editing programs

The 7 best video editing programs of 2020: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

How to identify phishing e-mails and protect your data

Identifying phishing e-mails: the telltale signs at a glance

 

Scammers send out dubious e-mails attempting to obtain sensitive data from internet users every day. This is known as phishing and isn’t just annoying; fraudulent e-mails cost millions each year as internet users fall victim to them. We reveal how to identify phishing e-mails and...

 

Ethernet frame: definition and variants of the frame format

Ethernet frames enable the transmission of data over an Ethernet connection and are essential for local area networks. Ethernet frames are structured and sized differently depending on the protocol, and contain important information such as MAC addresses, protocol information, length information, and much more. The established Ethernet standard IEEE 802.3 has also developed special frames for VLAN...

What is a broadcast address and how does it work?

Broadcasting is one of the most diverse means of communicating in a network. A data packet is sent to an entire network from one point, without having to specify one or more recipients. You direct your data packet to the broadcast address to do this. In this article, we explain what the broadcast IP is and how you can find out this address. We also give you a simple explanation of what a broadcast...

TCP/IP explained simply

Without TCP/IP protocols, you wouldn’t be able to read the words on this page. TCP and IP, the two foundational protocols of the suite, along with other related sets of rules, define how computers communicate over the Internet and other networks. In fact, the standards are so established that every device on the Internet follows these protocols to ensure the smooth transfer of data.

What is the AIDA model?

The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a...

Micro-moments: Delivering answers when it matters

Nowadays, our smartphones come with us everywhere we go. If a question comes to mind or we spot an interesting product, we reflexively turn to our devices: That looks great, where can I buy it? Where can I find the best deals close to me? Using our smartphones, we can find answers to these questions and make decisions in just a few seconds. Companies that leverage these micro-moments, hold the...

What you need to know about rootkits

If you ask the IT community which malware is the most harmful, the answer is typically not viruses, worms or Trojan horses. Experts unanimously agree that rootkits pose much greater problems even to experienced users. The rootkit’s special ability is to conceal other malware and thereby enable cybercriminals to misuse others’ computers for their own criminal activities undetected – such as for bot...

MAMP: the local development environment for Mac OS X

If you’re developing a website, it’s important to regularly ensure that all the elements function as intended. Although there are no specific tools required for creating a basic info page with static content, it’s not possible to preview a project containing dynamic elements without some additional tools. The simplest solution is to use an all-in-one development environment like MAMP.

MariaDB vs. MySQL

MySQL is the most used database management system in the world. This open source software has been available for productive use since 1995 and is generally considered a standard solution for users of relational databases. This could change in the near future. MariaDB, a community-developed fork of MySQL is catching up on its predecessor and is consequently becoming an increasingly attractive...

Deepfakes: the next generation of counterfeits

Thanks to deepfakes, the internet is experiencing a new generation of counterfeits: they enable realistic video manipulation with little effort involved. This is due to pioneering technology. Machine learning and neural networks are able to portray people in situations that they’ve never actually been in e.g. in porn. This is how deepfakes on Reddit became so popular. In the future, these...

Neuromarketing – the way into the consumer’s brain?

‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...


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