An update for the mail server: Microsoft has made important improvements to their popular software with Exchange 2019. The focus is now on higher security and improved performance. At the same time, a prominent feature of the previous version has been eliminated. Is it worth...
When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analyzed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating...
Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is...
The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...
Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.
So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...
Alexa Skills extends the functionality of your Amazon Echo, Echo Dot, or any other smart speaker from the Echo series with additional abilities. You can activate extensions for the virtual voice assistant in the Alexa Skills Store for free. With the Alexa Skills Kit, Amazon also offers a development environment with which you can create your own Alexa Skills with little effort. We’ll show you how....
Online activity could be so simple – just enter your access data once and automatically be logged in for all accounts and services on the web, instead of having to remember dozens of passwords. This is, in fact, a reality for many websites, and the process is called SSO – single sign-on – and is becoming ever more popular among private and professional users. But what are the benefits of SSO, and...
Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...
The central monitoring and managing of network devices such as routers, switches, or firewalls is often carried out using the Simple Network Management Protocol (SNMP). Both snmpwalk and snmpget tools use SNMP messages, for example, to retrieve data sets of selected network participants. In our SNMP tutorial, we show what these two command line tools can do and how data retrieval works.
If you plan to send newsletters, you’ll stumble across MailChimp sooner or later. But even though this option might seem like the king of the jungle, there are many alternatives on the market. These competitors provide interesting opportunities for experts as well as beginners. So that you don’t lose sight of things, we’ll introduce the top 7 MailChimp alternatives.
Advertising is a science in itself: self-employed people, entrepreneurs, and experienced advertisers know this. How well it’s received by potential customers can’t always be measured accurately. However, when it comes to online advertising, this problem can be countered with performance marketing. Within this subfield, in which the most diverse strategies are used, from SEO and SEA to newsletter...
It is very important for a server service to always be available since this is directly related to an online company’s success. Many servers are susceptible to DoS and DDoS attacks, which cause overloads and trigger costly crashes. But which patterns do these attacks follow and which counter measures can be put into place in order to protect critical systems from being targeted?
Error messages when surfing the net are a nuisance for everyone involved, but especially for those who have to find out what the problem is. The search for a solution can be particularly tedious if the status code message barely provides any information on the source of the error. The HTTP error 500 (“Internal Server Error”) is a collective status code. We give you tips on where errors could have...
Since May 25, 2018 a new European law on data protection has been in place. However, many companies and website operators are still unprepared for the new General Data Protection Regulation (GDPR) despite it being relevant to their day-to-day business. On top of this, high fines will be imposed for those violating the regulations. Here we summarize everything worth knowing on the new EU GDPR for...
The layout and use of a website is often quite intuitive, even upon your first visit there. Conventional design patterns ensure quick usability and are not employed without reason: these common practices and standards guarantee smooth functionality for a website. Every web designer should be familiar with what exactly these practices entail and how to optimally integrate them into their web...
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