Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions...
For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their...
The new premium subscription iCloud+ gives users the opportunity to use Apple’s popular cloud service with additional features. Among other things, the paid membership allows you to link the iCloud with your personal domain to send emails in the usual Apple environment using a...
Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes...
When discussing web addresses, you’ll often come across terms like top-level domain, second-level domain, sub domain, ccTLD (country code top-level domains), and gTLD (generic top-level domains). What do all these different domain types mean and how many domain endings even...
Whether professional or private, you can gain awareness with your own website. However, in many cases this comes at a price. Besides hosting and web design you also have to consider your Internet address – your domain. But how much does a domain name cost? Find out what factors...
There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...
Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimization, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you...
Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.
There’s more to social media than cat videos and vacation selfies. Over the past few years, marketing managers have discovered the great potential of different social media channels. Almost every business uses Facebook as a marketing platform, and many have discovered that this social network is about more than just managing the business’ image and strengthening a brand name. Social media...
If your online project is growing and beginning to attract international customers, the workload of your server is also increasing. High user numbers and the large geographical distribution of the clients result in ever-increasing loading times and slow transfer rates. By using a CDN (content delivery network), you’ll be able to react to increasing demands and optimize your data delivery.
While humans automatically structure data when reading a website, programs like web crawlers or screen readers have to rely on special labeling in order to grasp sematic relationships. This additional information can be embedded in HTML code through a corresponding markup for structured data. Website owners have four formats at their disposal for this task: Microformats, RDFa, Microdata, and...
The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software...
Twitter Cards are a convenient option for turning the social media platform into an outlet for boosting your own web project. Whether you want to present a product, an appealing photo, an app, or your latest blog entry, Twitter Cards allow you to create snippets tailored to target groups that lead to your website.
Among some of the new vocabulary that has entered our lexicon over the past few years are words like ‘likes’, ‘followers’, and ‘to google’. For those working in marketing, these terms have become a new type of virtual currency, and they are minted, traded, and evaluated on the world’s largest social media platform, Facebook. But there’s more to success in Facebook marketing than merely collecting...
SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been search engine optimized.
Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.
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