Most popular domain extensions

Would you have guessed? These are the most popular domain extensions!

 

The most popular domain extensions (also called “top-level domains” or “TLDs” for short) have been available on the Internet for over thirty years. Millions of websites have opted for these endings. Country-specific domain extensions are up high in the top 10 list – is the .us...

 

WordPress SEO tips

WordPress SEO for beginners

 

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is...

 

Types of domain

What are the different types of domains?

 

When discussing web addresses, you’ll often come across terms like top-level domain, second-level domain, sub domain, ccTLD (country code top-level domains), and gTLD (generic top-level domains). What do all these different domain types mean and how many domain endings even...

 

E-mail etiquette: rules for the perfect e-mail

E-mail etiquette: tips for good internet communication

 

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules,...

 

Website types

7 popular types of websites: Which is right for you?

 

There are more than 1.7 billion websites on the Internet. However, not all websites are created equal. If you want to be successful online, you will need a web page that engages your target group with its design, structure, and content. In this article, we will present the 7 most...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

Creating a website with WordPress: a Beginner’s Guide

Create your own WordPress website: It’s that easy!

 

Do you want to have your own website, but you have hardly any programming skills? With a content management system, you can create a homepage for yourself or your company without HTML knowledge. Our WordPress guide will guide you step-by-step through the website making process,...

 

Nagios: the standard server for monitoring IT infrastructure

IT departments are not to be envied: all devices, servers, databases, etc., must not only be integrated into the network, but also work at any time. In order to prevent any problems that might arise in advance, Nagios is the monitoring tool you need in your standard IT repertoire. What makes the open source solution so special and what are the alternatives?

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane...

Personal branding: how to market yourself online

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

SEO basics: link building—the right external links

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimization. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s...

The AdWords Advertising Guidelines at a Glance

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorized practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign.

Sale contract negotiation: The laws of e-commerce

Most people don’t spend much time reading into laws and paragraphs of legal jargon. But for online business it is extremely important to know your rights and obligations, both as a merchant and as a customer. Even for simple matters such as an online sale contract, there are some regulations which differ from physical retail. The law has laid out some important duties for online merchants that are...

Influencer marketing: finding authentic brand ambassadors

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...

Add tweets to your homepage with the Twitter widget

Embedding Twitter on your website doesn’t just mean a pop-up window to your Twitter news feed; thanks to the Twitter widget, you can add actual elements of your Twitter account to your website. This could be tweets you’ve favorited, lists you’ve compiled, or even your entire news feed – it’s up to you. Find out how this works and what the benefits are in our guide to embedding a Twitter feed.

Steps to Verified Trademark Registration

Any member of the economy has the right to apply for trademark registration for products or services that they use in the course of their trade. Whether these rights are granted depends on an evaluation by the federal authorities and the application’s compliance with legal requirements. This article shows how this process unfolds in the context of trademark registration, the registration costs...

Prototyping in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realized as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analyzing a business idea’s market potential in advance, and therefore testing the project’s perspective...


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