Getting your website Christmas-ready

How to give your website a Christmas makeover

 

Christmas isn’t just a time to put up a tree and decorate your home. During the holiday season, website owners can get creative and upgrade their website design to make their page more festive. That way customers can get into the Christmas spirit too. If you’re looking to make...

 

iCloud with a custom domain

How to use iCloud with a custom email domain

 

The new premium subscription iCloud+ gives users the opportunity to use Apple’s popular cloud service with additional features. Among other things, the paid membership allows you to link the iCloud with your personal domain to send emails in the usual Apple environment using a...

 

What is dropshipping?

What is dropshipping?

 

Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes...

 

How much does a domain cost?

How much does a domain name cost? Tips for planning your budget

 

Whether professional or private, you can gain awareness with your own website. However, in many cases this comes at a price. Besides hosting and web design you also have to consider your Internet address – your domain. But how much does a domain name cost? Find out what factors...

 

Business Christmas cards

The right etiquette for business Christmas cards

 

Christmas cards for clients are a good opportunity to communicate your appreciation, look back on a successful year of working together, and show your optimism for future work. We’ll explain what successful corporate Christmas cards for clients look like, what to consider and...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

WordPress SEO for beginners

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been search engine optimized.

Google ranking factors

Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.

Optimize your online store: improve your Google ranking with SEO

With a little search engine optimization (SEO), online retailers can greatly increase their reach —optimizing your online store for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your online store will be listed higher in the Google search results in no time.

The most important SEO tools at a glance

If you want your business to be successful online there is no getting around Google. The magic term is search engine optimization (SEO), and up until a few years ago this marketing knowledge was kept a secret. Now there are many practical tools that can help get you gain a better overview of the keywords, rankings, and performance of your website and can even be used by beginners.

Synergy in search engine marketing: how to find the right SEO-SEA mix

Search engine optimization and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase...

What happens when an e-mail is sent?

E-mails enable us to send messages and files around the world in seconds. E-mail correspondence is an indispensable part of everyday life for most internet users, but most users, however, don’t actually know how an e-mail is sent. A lot happens in the short time between a message being dispatched to it being delivered.

What is search engine marketing (SEM)?

Search engine marketing (SEM) is one of today’s most important online marketing channels. But what exactly is search engine marketing? And how do its subcomponents SEO and SEA vary from one another? By adhering to fundamental marketing measures for web searches, website operators are able to optimize strategic aspects of their websites, thereby gaining more visitors and enhancing their web...

How e-commerce conquered America

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?

Free graphics, backgrounds, and vectors online

Web designers are always looking for graphics, icons, and backgrounds that speak to their audiences. Many platforms tout their free vector graphics, but these sometimes come with strings attached. Aside from the price, there are many other things to consider, like terms of use. We’ve put together some of the most important points to watch out for when hunting for free graphics and have included...

Securing your server with Fail2ban

For server operators, security is of the utmost importance. Only those who have developed and set up a foolproof defense strategy are ready for drastic situations. As well as regular protection mechanisms, like security software, backups, and encryption, there are also some useful tools and frameworks that may come in handy in the fight against intruders. We have laid out essential details on the...


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